How We used SEO and CRO to

drive 439% more lawyer

profile views from Google

"Teknicks played an instrumental role in our early organic success. We've dominated the search engines for all area of practice keywords since early 2010 due to their expert on-page SEO and Link Building efforts. They practice all white hat tactics and guided our company through the many changes in Google and algorithm updates. Organic has remained our most profitable channel and we are very grateful for Teknicks ability to grow with our brand."
Nicholas Karrat

The Challenge

Increase the frequency of online lawyer profile views and leads to enhance the customer value on Lawyers.com through search engine marketing.

Target Audience

The target audience for this online marketing strategy was consumers seeking legal representation for a wide array of legal issues.

The Results

  • 439% increase in year over year lawyer profile views that originated from Google organic searches
  • Top Google rankings for some of the most valuable and competitive search terms in the legal industry
  • Over 2,000% increase in total search engine rankings from Google, Yahoo, and Bing
  • Increased lead conversions on law firm profile pages by 3%
  • Increased site engagement and time on site by 4 minutes 16 seconds

Example #1 Keyword Rankings

Child custody Attorney
Personal Injury Attorney
Real Estate Attorney
Personal Injury Lawyer
Criminal Law Attorney
Legal Search Engine
Online Legal Research
Tax Lawyer
Divorce Attorney
Insurance Law
Legal Business Community
Legal Practice Software
Automobile Accidents
Legal Jobs
Traffic Violations
DWI Attorney
Lawyer
Lawyers
Law Firm
Attorney
Attorneys
Attorney at law
Find a lawyer
Find an attorney

Like these results? You can achieve them too.

Our Strategy

Teknicks developed a unique internet marketing program that would achieve increases in lawyer profile views, organic rankings, overall traffic, and leads for each law firm.


The primary strategies include Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Teknicks used their agile approach to test multiple strategies under each service area and continuously optimize based on performance.

Search Engine Optimization

  • Teknicks first started with an aggressive site-wide SEO audit & recommendations.
  • Teknicks conducted in-depth keyword research to understand priority of service areas and legal topics. We worked with and optimized for about 50 areas of practice, targeting multiple keyword variations of each practice.
  • We reviewed and delivered technical SEO recommendations across the Lawyers.com website including site navigation, URL structure, information architecture, and overall recommendations on how the site should be organized for best performance.
  • Teknicks then delivered page level SEO recommendations for the top 50 AOP’s as well as a template for all future pages to follow.
  • We worked alongside the Lawyers.com team to implement all of our recommended changes.
  • Teknicks then moved into an off-page SEO strategy including link building & content promotion. Because the Lawyers.com website was full of such valuable information that was free to visitors, we were able to secure some of the most valuable .gov and, edu links out there.
  • We also participated in online communities, social platforms, Q&A sites, etc. in order to reach the general consumer that needs help with legal information.
  • We helped on an ongoing basis to ensure that Lawyers.com was continuously producing valuable content that Teknicks can work with to share, promote, and secure links for.

Conversion Rate Optimization

  • Teknicks delivered an upfront website usability audit with recommendations on how to improve the user experience and customer journey throughout the website.
  • We implemented performance trackers from our CRO Toolkit to analyze website engagement and usage.
  • We gathered survey results from website visitors that gave us valuable intel into what the site was missing, or what was difficult to find.
  • Based on this data, our design team developed alternate pages for testing.
  • We conducted ongoing A/B Testing throughout the program to ensure we are always delivering the best user experience possible, while increasing website engagement and conversions.

Lawyers.com Overview

Lawyers.com is a B2C website focused on connecting people with qualified lawyers and or a reputable law firm by providing:
  • Accurate and reliable profiles of 1 million lawyers and firms worldwide.
  • A wealth of information to help users better understand the law, make more informed personal legal choices and identify high quality legal representation.
  • Helpful tips on how to select an attorney, prepare for meeting an attorney and work with an attorney including a personal injury lawyer.
  • An interactive discussion community of individuals and lawyers covering hundreds of legal topics including bankruptcy and more.
  • Consumer friendly explanations of major areas of law, articles on current legal topics, links to legal resources on the web, a glossary of 10,000 legal terms, legal research, legal solutions and more.

Tell us about your project

We recognize that our clients are unique, that's why all our pricing and packages are custom. Please fill out the form below and setup a time to talk.