Marketing Research
Every new marketing opportunity comes with the need for marketing research. Without knowing who you're marketing to, or why you're marketing to them, the execution plan may lack key components that are necessary for success. Teknicks has developed a thorough marketing research process that allows us to dive deep into our client's business, industry, and customers' mindsets that will help us to develop a unique marketing plan.
There are many benefits to conducting marketing research, such as defining marketing opportunities, identifying problems or roadblocks, and to refine marketing processes. It allows us to specify the information needed in order to address these issues as well as be proactive with future marketing initiatives.
Teknicks uses a proven process of gathering qualitative and quantitative data in order to fully comprehend a client's marketing potential. A primary goal of our research is to assess how changing elements of a marketing program impact the customer and their behavior. We tend to test several strategies and gauge the results and effect on the end user. This allows us to execute our marketing strategies with confidence, while providing a sense of direction for our clients.
Teknicks uses many tactics that allow us to fully prepare your marketing research, consisting primarily of industry research, customer demographic research (age, location, gender, interests), customer behavior analysis, competitor research, user testing & surveys. We are always adding more tactics and tools to our process to deliver the best possible data and insight to support your marketing.
A Little Bit More About Our Marketing Research Process
Step 1
When you sign on for a marketing program, our first step is to conduct thorough research in order to develop a unique marketing plan for your business.
Step 2
We will then roll out a series of tests, surveys, and research practices in order to gather enough qualitative and quantitative data that we can learn from to develop your strategy. Once we have enough research to draw conclusions, we'll work on your marketing roadmap and plan.
Step 3
As an agile marketing agency, we will begin to execute marketing tactics based on our research. We will continue to optimize programs on an ongoing basis to get the best results possible. This marketing research will be revisited every 3-6 months.
A Little Bit More About Our Marketing Research Process
Step 1
When you sign on for a marketing program, our first step is to conduct thorough research in order to develop a unique marketing plan for your business.
Step 2
We will then roll out a series of tests, surveys, and research practices in order to gather enough qualitative and quantitative data that we can learn from to develop your strategy. Once we have enough research to draw conclusions, we'll work on your marketing roadmap and plan.
Step 3
As an agile marketing agency, we will begin to execute marketing tactics based on our research. We will continue to optimize programs on an ongoing basis to get the best results possible. This marketing research will be revisited every 3-6 months.
Are you ready to finally see what a successful Marketing Research program looks like for your business? Our expert team is ready to help you understand your marketing opportunities based on your customer and industry.
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Testimonials
See more testimonials“Teknicks was able to create, launch, and manage a fast paced link building campaign that helped to significantly improve Google rankings for a wide array of topic areas. We've worked with Teknicks since 2009 and their services have offered significant value to our online success.”
"Teknicks played an instrumental role in our early organic success. We've dominated the search engines for all area of practice keywords since early 2010 due to their expert on-page SEO and Link Building efforts. They practice all white hat tactics and guided our company through the many changes in Google and algorithm updates. Organic has remained our most profitable channel and we are very grateful for Teknicks ability to grow with our brand."
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