Every new marketing opportunity comes with the need for marketing research. Without knowing who you’re marketing to, or why you’re marketing to them, the execution plan may lack the key components necessary for success. Teknicks has developed a thorough marketing research process that allows us to dive deep into our client’s business, industry and customer’s mindsets that will help us develop a unique marketing plan.
There are many benefits to conducting marketing research, such as defining marketing opportunities, identifying problems or roadblocks, and to refine marketing processes. It allows us to specify the information needed to address these issues and be proactive with future marketing initiatives.
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
Teknicks uses a proven process of gathering qualitative and quantitative data to fully comprehend a client’s marketing potential. A primary goal of our research is to assess how changing elements of a marketing program impact the customer and their behavior. We tend to test several strategies and gauge the results and effect on the end user. This allows us to execute our marketing strategies with confidence, while providing a sense of direction for our clients.
Teknicks uses many tactics that allow us to fully prepare your marketing research, consisting primarily of industry research, customer demographic research, customer behavior analysis, competitor research, user testing and surveys. We are always adding more tactics and tools to our process to deliver the best possible data and insight to support your marketing.
A Little Bit More About Our Marketing Research Process
Determine the Research Problem
- Identify and clarify information needs
- Define the research questions
- Specify research objectives and confirm the information value
- Develop questions in a variety of question formats
- Decide who you want to take the survey and set criteria
- Run incidence test (if using screening questions)
- Design and pretest the questionnaire
Execute the Research Survey
- Respondents answer questions
- Collect and organize data
- Analyze data
- Interpret data and extract marketing insights
Communicate the Research Results
- Prepare and present final report