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The AIM Methodology

A proven agile growth marketing process

The Agile Internet Marketing Methodology (AIM Methodology) was developed by Teknicks in collaboration with a team of highly accredited researchers, data scientists, and contributing members from the most successful global growth teams. It is a data-driven process for growing the traffic and conversions for online businesses and digital products, that puts the needs of your target audience, and their network effects, at the center of the marketing strategy. It helps you define specific attainable goals for your digital growth marketing programs by utilizing insights gathered directly from your target audience and provides the analytical data needed to decide whether to continue, scale, or stop, based on performance. The AIM Methodology is built upon an agile framework for optimizing digital growth marketing performance utilizing rapid and measured marketing experiments designed for speed and iteration. The process — summarized below — goes well beyond best practices and employs a sequence of steps you need to take to see substantial growth. The AIM methodology is a key part of what sets Teknicks apart from other digital marketing agencies. It operates with pinpoint accuracy and yields unprecedented results. It’s designed to achieve specific traffic, user growth, and conversion goals utilizing our strategies including but not limited to:

Teknicks allowed us to literally see our digital products through the eyes of our target audience. They handled everything from strategy to full execution and testing. No amount of qualitative or quantitative research would have given us the insights into how our actual customers viewed our products. The data was extremely powerful.

Nicholas Karrat

     Nicholas Karrat

     Chief Marketing Officer
     Tommy John

The AIM Methodology

How We Execute

Increase Traffic

  • Step 1: Knowledge extraction
  • Step 2: Identify goals, KPI’s, and how success will be measured
  • Step 3: Customer analysis
  • Step 4: Conduct site inspection and marketing audit
  • Step 5: Advanced market intelligence and competitive audit
  • Step 6: Present objectives and strategies to reach traffic goals
  • Step 7: Implement and learn from short measured experiments
  • Step 8: Optimize, scale, and adapt to maximize traffic growth

Increase Conversions

  • Step 1: Identify goals, KPIs, and how success will be measured
  • Step 2: Setup advanced analytics for quantitative analysis and goal measuring
  • Step 3: Determine the visitor intent and needs through qualitative measures
  • Step 4: Determine the website usability issues through qualitative measure
  • Step 5: Gather inferences using qualitative and quantitative data to
    develop hypotheses
  • Step 6: Advanced market intelligence and competitive audit
  • Step 7: Design experimental content to be tested
  • Step 8: Experiment and test the hypotheses
  • Step 9: Understand the impact and results of the test and implement
    relevant changes
  • Step 10: Repeat

What’s your goal today?

1. Hire us for growth

We’ve acquired millions of users for our clients. To find out how we can help grow your product:

2. Learn from us

3. Join our growth team (we're hiring!)

4. Contact us

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