The AIM Methodology:

a systematic process for growing traffic and conversions

Tom Estlack, Digital Marketing Director Pittsburgh Technical College  - Methodology | SEO, CRO, Internet Marketing Agency : Teknicks

"Teknicks provided way more granular and analytical data then we've ever gotten with our user information."

Tom Estlack, Digital Marketing Director Pittsburgh Technical College

The AIM Methodology:

a systematic process for growing traffic and conversions

Tom Estlack, Digital Marketing Director Pittsburgh Technical College  - Methodology | SEO, CRO, Internet Marketing Agency : Teknicks

"Teknicks provided way more granular and analytical data then we've ever gotten with our user information."

Tom Estlack, Digital Marketing Director
Pittsburgh Technical College

If you want to quickly increase traffic and conversions, you will find this useful. It’s a summary of the Agile Internet Marketing Methodology (AIM Methodology) that we use for our clients. The AIM Methodology is a systematic and proven scientific process for growing the traffic and conversions for online businesses with the customer at the center of decision-making. It helps you define specific goals for your Internet marketing programs and find out quickly if they are performing well or not, by providing you the analytical insight to decide whether to continue, scale, or stop.
 
It is built upon an adaptive framework for optimizing online marketing performance utilizing short marketing experiments designed for speed and learning by repetition. Below is an overview of the methodology. It goes beyond best practices and employs a sequence of steps you need to take to see substantial improvements.
 
The process is significantly different from what most agencies are doing, and it's designed to achieve specific traffic and conversion goals utilizing strategies such as SEO, content, CRO, growth hacking, PPC, social, user-optimized design, and other innovative tactics.
 

The AIM Methodology

The AIM Methodology - Methodology | SEO, CRO, Internet Marketing Agency : Teknicks

How We Execute

INCREASE
TRAFFIC

Step 1: Knowledge extraction

Step 2: Identify goals, KPI’s, and how success will be measured

Step 3: Customer analysis

Step 4: Conduct site inspection and marketing audit

Step 5: Advanced market intelligence and competitive audit

Step 6: Present objectives and strategies to reach traffic goals

Step 7: Implement and learn from short measured experiments

Step 8: Optimize, scale, and adapt to maximize traffic growth

INCREASE
CONVERSIONS

Step 1: Identify goals, KPIs, and how success will be measured

Step 2: Setup advanced analytics for quantitative analysis and goal measuring

Step 3: Determine the visitor intent and needs through qualitative measures 

Step 4: Determine the website usability issues through qualitative measure

Step 5: Gather inferences using qualitative and quantitative data to develop hypotheses

Step 6: Advanced market intelligence and competitive audit

Step 7: Design experimental content to be tested

Step 8: Experiment and test the hypotheses

Step 9: Understand the impact and results of the test and implement relevant changes

Step 10: Repeat

Do you want to increase traffic and conversions?

How about with very minimal work on your part? If that is something you are interested in, you are going to love working with us...

Do you want to increase traffic and conversions?

How about with very minimal work on your part? If that is something you are interested in, you are going to love working with us...

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We have plenty of client experience

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