The AIM Methodology:
a systematic process for growing traffic and conversions
"Teknicks provided way more granular and analytical data then we've ever gotten with our user information."
Tom Estlack, Digital Marketing Director Pittsburgh Technical CollegeThe AIM Methodology:
a systematic process for growing traffic and conversions
"Teknicks provided way more granular and analytical data then we've ever gotten with our user information."
Tom Estlack, Digital Marketing DirectorPittsburgh Technical College
If you want to quickly increase traffic and conversions, you will find this useful. It’s a summary of the Agile Internet Marketing Methodology (AIM Methodology) that we use for our clients. The AIM Methodology is a systematic and proven scientific process for growing the traffic and conversions for online businesses with the customer at the center of decision-making. It helps you define specific goals for your Internet marketing programs and find out quickly if they are performing well or not, by providing you the analytical insight to decide whether to continue, scale, or stop.
It is built upon an adaptive framework for optimizing online marketing performance utilizing short marketing experiments designed for speed and learning by repetition. Below is an overview of the methodology. It goes beyond best practices and employs a sequence of steps you need to take to see substantial improvements.
The process is significantly different from what most agencies are doing, and it's designed to achieve specific traffic and conversion goals utilizing strategies such as SEO, content, CRO, growth hacking, PPC, social, user-optimized design, and other innovative tactics.
The AIM Methodology
How We Execute
INCREASE
TRAFFIC
Step 1: Knowledge extraction
Step 2: Identify goals, KPI’s, and how success will be measured
Step 3: Customer analysis
Step 4: Conduct site inspection and marketing audit
Step 5: Advanced market intelligence and competitive audit
Step 6: Present objectives and strategies to reach traffic goals
Step 7: Implement and learn from short measured experiments
Step 8: Optimize, scale, and adapt to maximize traffic growth
INCREASE
CONVERSIONS
Step 1: Identify goals, KPIs, and how success will be measured
Step 2: Setup advanced analytics for quantitative analysis and goal measuring
Step 3: Determine the visitor intent and needs through qualitative measures
Step 4: Determine the website usability issues through qualitative measure
Step 5: Gather inferences using qualitative and quantitative data to develop hypotheses
Step 6: Advanced market intelligence and competitive audit
Step 7: Design experimental content to be tested
Step 8: Experiment and test the hypotheses
Step 9: Understand the impact and results of the test and implement relevant changes
Step 10: Repeat
Do you want to increase traffic and conversions?
How about with very minimal work on your part? If that is something you are interested in, you are going to love working with us...
Do you want to increase traffic and conversions?
How about with very minimal work on your part? If that is something you are interested in, you are going to love working with us...
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Testimonials
See more testimonials“Teknicks was able to create, launch, and manage a fast paced link building campaign that helped to significantly improve Google rankings for a wide array of topic areas. We've worked with Teknicks since 2009 and their services have offered significant value to our online success.”
"Teknicks played an instrumental role in our early organic success. Lawyers.com has dominated the search engines for not just “lawyer” keywords but the entire legal category. Nick and his team grew the site to become the #1 legal directory through their expert SEO, link building, and conversion optimization tactics. Organic has remained our most profitable channel and we are very grateful for Teknicks’ ability to grow with our brand. Only agency I trust."
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