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SEO Growth Agency

For software as a service (SaaS) products, SEO is one of the most powerful acquisition channels you can leverage. But you can only wield that power when you understand what role SEO plays in your product-led growth (PLG) strategy. There is no cookie-cutter framework to follow since every product is unique, and integrating product-led SEO into your growth model requires more than just duplicating what your competitors are doing.

Teknicks focuses on product led SEO strategies that seamlessly integrate into your PLG motions. For example, user-generated content loops that are aligned with your product’s core value prop can drive new user acquisition through natural product usage. We layer on additional product led SEO strategies that move your North Star Metrics, and integrate with viral loops (including invite and referral loops) to drive growth. SEO for SaaS companies using a product-led motion, should  focus on aligning the product’s value with SEO strategies. Trying to gobble up every keyword and phrase that is remotely close to describing your product will waste resources (financial and human) and negatively impact growth.

See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.

Product led SEO for SaaS should generate more leads, acquire more users, lower customer acquisition cost (CAC), drive more engagement, retain more users, and ultimately increase Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR) — all on a compounding basis. Most SaaS SEO agencies focus on antiquated, short-lived SEO strategies that are publicly shared by millions across social media, blogs, and articles. Whereas Teknicks has a focus on long-term sustainable SEO strategies that are aligned with the value users receive from your product, and create flywheel effects that drive compounding growth.

More About Our Product Led SEO Process for Growth

What, exactly, makes Teknicks different from other run-of-the-mill SEO agencies? We focus on data, technology, and a product-led motion integrated with our SEO process — which we’ve outlined below.

step

1

SEO Audit & Onboarding

Our goal is to develop a relationship with you — to understand your industry and your targeted use cases — so we can truly understand your growth goals and how your unique North Star Metrics may play a role in guiding our SEO and growth marketing efforts.

To achieve this, our growth process begins with establishing your organization’s growth goals, identifying your North Star Metrics, and conducting an in-depth SEO audit that analyzes the current state of your website while identifying key opportunities for product led improvement. We go beyond considering the technical details of your website SEO with preliminary, proactive user and market research.

step

2

Roadmap Development & SEO Strategy Planning

Once onboarding and our SEO audit is complete, we determine if and how SEO will play a role in your product-led growth model. Just because you can quickly list 5-10 keywords, doesn’t mean SEO is the best channel to integrate with your product-led motions.

We draw on the extensive user research performed in Step 1 to ensure a data-driven decision making process for your product led SEO strategy that is heavily focused on value creation for the user. To illustrate why certain paths may be right for your product or company, and to help direct planning, we also develop use case maps based on our research.

From there, we work with you to create a roadmap that best fits your organization’s individual needs, business goals, and aligns with how users receive value from your product. The roadmaps we create aren’t just tailored for your product or company — they’re designed with your target audiences and cost of acquisition requirements in mind. We only take on a handful of clients at any given time, allowing us to invest fully in crafting custom solutions for your product-led company.

step

3

Providing Flexible and Scalable Solutions

Over the course of our SEO partnership, we continue to update your roadmap and adjust our goals as milestones are met and exceeded. We meet with you monthly to review key reports, analyze valuable metrics, and adjust your campaigns for optimal performance. Our goal is continuous improvement via data-backed decision making.

SEO is an ever-evolving landscape, and your SaaS product needs may shift too. That makes flexibility critical to your success. Our custom measurement and reporting serves to support long-term experimentation and creativity while fostering a transparent relationship that grows alongside your existing internal teams.

We can leverage these data and analytic capabilities to help you track customer acquisition costs, return on investment (ROI), and your North Star Metrics. Those insights can help you make important business decisions, such as what the proper acquisition channels for your product might be, while also letting us continuously improve SEO for SaaS strategies that drive more positive results for your company.

Components of Our Product Led SEO Strategy

New user acquisition is critical to the success of SaaS products and product-led companies. One of the best ways to attract new users at a low CAC is through strong product led SEO. When your pages show up on the first page of Google results, prospective users are more likely to click through and learn more about your product. At Teknicks, we use data to enhance the customer experience on your website, which empowers SaaS companies to better solve important business challenges — including problems with customer retention, user activation, and keeping newly acquired users engaged.

Keywords and other on-page content are important, but your search engine optimization should always start with a more technical foundation. Technical SEO for SaaS products start with ensuring search engines are able to find, crawl, render, and index pages correctly. Once that foundation is established, it is also important to work on improving page speed, reviewing and fixing security vulnerabilities, and ensuring the site is mobile-friendly.

As an SEO agency aligning with your product-led growth motions, we know that the details matter — which is why the above-mentioned items are only the tip of the iceberg when it comes to our technical review and optimization audit. Even after your initial audit, our experienced team of SEO experts will constantly monitor your site to ensure everything is performing as expected and that there aren’t any SEO issues keeping you from ranking on Google. 

Technical SEO

Technical SEO is about optimizing the behind-the-scenes parts of your site, making it faster and easier to crawl and index. While something like the speed at which a page loads is obviously important for user experience, it’s also a critical factor in Google’s evaluation of a given page. A slow-loading page can get dropped down the SERPs, rendering your site relatively undiscoverable by organic searchers.

Similarly, site organization goes a long way towards making Google view your site credibly. Our expertise in technical SEO is a huge advantage here, helping to guide Google’s robots towards (and, if need be, away from) the pages on your site that you want folks to see.

On-Page SEO

On-page SEO is where the keywords come in, but Teknicks leverages our decades of experience to go much further. Our comprehensive on-page optimization strategy is tied to your use cases, ensuring that the right traffic makes it to your site and into your product. We look at every facet of your site for product led opportunities, from the overall quality and readability of the content to granular yet essential details such as schema, meta descriptions, images, image tags, headings, and even URL filenames.

We take a per-client approach with our product led SEO services for SaaS, and as such, we may not need to optimize every page on your site. We look at your product and company needs and choose the pages that are most likely to drive the right results. All of our SEO services are focused on identifying the opportunities likeliest to impact your North Star Metrics and making the changes that will matter most for your product.

Off-Page SEO

Off-page SEO includes link building, brand mentions, and other off-site ways of improving your ranking. Effective link building leads to high-quality pages outside your domain linking to your pages, and search engines see that as a sort of recommendation. It means your page has content that is valuable or helpful, which can help increase your page rank. It also creates a path by which people can find you even if they aren’t starting with a search engine.

Not all links are created equal, and it’s important to emphasize quality over quantity of links. Our team audits internal links — those that link from one page on your site to another — and helps you design a high-quality internal linking strategy. We also work to develop external link-building strategies that help you get quality links to your site whenever possible.

We use a variety of tools, reports, and data to maintain the link-building wins we achieve for you. That includes monitoring your pages for broken links and proactively fixing them to support an optimal user experience on your site.

We also have a 100% success rate in lifting Google penalties. If you’ve received notice of issues on your pages, reach out to us today to find out how we can help. 

Hear From Our Product-Led Clients That Achieved Growth With SEO

Want to learn more about the SEO expertise Teknicks brings to the table? Find out more about how we helped product-led companies like Amazon, Salesforce, and Intuit maximize SEO potential. Check out our case studies and read testimonials to see how our product led SEO services have successfully supported a variety of business goals. 

Contact Teknicks

Contact us and schedule a free strategy meeting today for any need you might have around SEO and how to integrate it into a product led motion. We can help with SEO services, product-led marketing strategies, and so much more. We’re happy to learn more about your product, team, and company so we can walk you through all the ways we can help support your growth. 

Whether you’re a growing organization who needs the help of a full-service growth marketing team or you have an existing in-house marketing team that needs help getting to the next level, we can help.

Frequently Asked Questions

Is Product Led SEO important for B2B SaaS Companies?

Yes, SEO is very important for SaaS products and product-led companies when the target audience is other businesses or business users. While you certainly want to balance your digital marketing efforts across a variety of channels, SEO should always be one of them, and it’s critical to integrate the SEO experience seamlessly with the product.

How important is SEO in a SaaS business?

The majority of people who are searching for any solution or product start with a search engine like Google. And those who are searching for a digital product like web apps or SaaS are even more likely to begin with an online search. That makes SEO incredibly important for SaaS businesses — if you aren’t doing the work to show up for those searchers, they’re likely to find your competition first.

Is SEO worth it in 2023?

Search engine optimization remains a valuable digital marketing channel in 2023 for a variety of reasons. First, people continue to start with search engines when they want information about products. Second, search engine results are typically seen as trustworthy in a way that’s not always true of other channels, like social media. Ranking well in Google results can make it likelier for people to trust your product or organization from the first time they visit your site.

Are you ready to see what a successful SEO campaign for product-led growth (PLG) looks like? The first step is to schedule your FREE strategy meeting to discuss your goals.

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