Voice Search Optimization
Consumers love voice search. From telling Alexa to turn on the lights to asking Google where the nearest pizza place is, voice technology has rapidly evolved from being a novel function into an essential tool.
Since 2020, half of all online searches have become voice-activated.
To date, Amazon has sold more than 100 million smart speakers and Alexa-enabled devices like the Echo Dot, Echo Spot and Echo Show, while the number of Google Home devices in use currently exceeds 50 million. Voice is now mainstream — it’s built into our televisions, serving as the virtual concierge in hotels and helping university students navigate their class schedules.
Add that to the growing number of vehicles with integrated voice technology and the multi-billion worldwide smartphone market, and it’s easy to see why Voice Search Optimization (VSO) is critical for companies that want to establish and maintain a meaningful online presence.
As a voice search marketing agency, we develop and execute high-quality voice search optimization and marketing strategies for smart voice devices and platforms including:
- Google Voice – Google Home, Google Mini, and Google Max
- Amazon Alexa – Echo Dot, Echo, Echo Plus, Echo Spot, Echo Show, and Echo Look
- Apple Siri — all iOS-enabled devices
- Windows Cortana
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
SEO vs. VSO – What’s The Difference?
Search Engine Optimization (SEO) has long been the gold standard when it comes to creating content users can easily find using a search engine. Voice Search Optimization (VSO) is essentially SEO for voice.
When users conduct a traditional text search on Google, Bing or any other search engine, they tend to type in specific keywords and fragmented phrases instead of using full sentences. By comparison, voice search through a smartphone or smart speaker starts with the user posing a complete question phrased using natural language. Voice search users are looking for specific information or answers by engaging in a conversation.
This is the critical distinction that sets VSO apart from SEO — with VSO, the search is done conversationally through spoken voice commands that are processed via an artificial intelligence (AI) platform. Users pose multiple, progressive questions to find the information they’re searching for.
By comparison, SEO focuses largely on keywords typed on a keyboard or touchscreen in order to generate search engine results pages (SERPs) with results that best match the user query.
Another key distinction between SEO and VSO is that there are two distinct types of voice search services — voice search optimization for search engines, and voice search optimization for voice assistants.
Voice Search Optimization For Search Engines
Voice-to-text search gives users a simple, hands-free way to perform an online search through Google, Bing, Yahoo, and other search engines. It’s been around for a number of years now, and back in 2013, Google’s Hummingbird update skewed the search engine’s algorithms to favor results that focused on user intent — Google began the push away from keyword stuffing toward content that actually answered user questions in a meaningful way.
Another critical component of VSO for search engines is a focus on local — users conducting voice-enabled searches are often looking for a product or service in their neighborhood, and that’s why it’s now common to find the phrase “near me” in online content.
Voice Search Optimization For Voice Assistants
VSO for voice assistants like Alexa, Siri and Google Assistant all use highly structured systems designed to generate accurate search results for their users. Unlike voice-powered search engine results that users will still view on a screen, voice assistant users expect to get the answers they want by relying solely on voice interaction with their smart speaker or another smart device.
To accurately match user intent and fulfillment, voice assistants engage in two-way conversations to generate natural, accurate responses to user queries — responses that are generated through an extensive development process by our VSO experts here at Teknicks.
VSO Focus Areas
Here at Teknicks, our team of voice search experts use our proprietary voice optimization process to deploy voice search solutions that deliver accurate results which are consistent with your brand. Our focus areas include:
- Voice experience optimization
- Voice search protocol adherence & customization
- Technical SEO
- Advanced schema / structured data markup
- Voice query research and optimization
- Identification of typed vs. voice search keywords
- Qualitative/quantitative voice search analysis marketing research
- Up-to-date voice search query data voice search analytics
Voice Search Optimization FAQs
Search Engine Optimization (SEO) has long been the gold standard when it comes to creating content that users can easily find using a search engine. Voice Search Optimization (VSO) is essentially SEO for voice. Voice search through a smartphone or smart speaker starts with the user posing a complete question phrased using natural language.
Half of all online searches are done by voice searches since 2020 (Source ComScore).