Paid Marketing

Paid Marketing is a method of obtaining targeted website traffic by paying the ad publisher to reach the right audience either by keywords, or specific customer demographics. Depending on your business model and target audience, we may recommend one ad platform over another. 

Services Pay Per Click - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
Teknicks is a Premier Google AdWords Certified Partner

Paid Marketing campaigns allow you to do, in 3 hours, what traditional marketing requires 6 months to accomplish. Done correctly, it can quickly acquire targeted traffic, channeling primed visitors directly into your marketing funnel. Many ad platforms allow you to zero in on your customer through very specific criteria that relates to them, such as location, interests, online behavior, hobbies, age, gender, etc. Let Teknicks take your business to the next level by reaching the right audience and use messaging that will speak their language. The success is limitless and can drive significant results for your website and business.


Contrary to popular belief, successful Paid Marketing campaigns cannot simply be set and ignored. They require constant monitoring, testing and refinement. Even successful campaigns have a relatively short shelf life. Our expert team knows how to recognize, scale, and capitalize on successful ads without overstaying the welcome. We will maximize the ROI on your Paid Marketing campaigns, giving you the full benefits of targeted traffic without wasting money in the process.

SEM & Search Campaigns

Teknicks has worked to setup and successfully manage SEM campaigns since AdWords was in it's early years. Managing search ads in both Google and Bing is an ideal way to target potential customers based on the intent of their search and what they need. We have developed strategic ways to manage the bidding systems, targeting, and structure of campaigns in order to maximize performance, lower the CPC, and increase the conversions.




Social Ad Campaigns

In more recent years, social platforms have transformed the way companies can advertise to their target audiences. Leveraging key profile data entered directly by the consumer allows businesses to target very specifically by factors such as age, gender, location, education level, degree, employment, hobbies, groups they participate in, causes they support, movies they like, etc. Social ads can be in the form of a social post, display ad, and often appear very naturally within the users social feed. Social ad platforms tend to have a lower cost per click and higher engagement and conversion rates which directly account to the massive growth in social ad revenue with companies like Facebook, LinkedIn, and Twitter.

SEM & Search Campaigns

Teknicks has worked to setup and successfully manage SEM campaigns since AdWords was in it's early years. Managing search ads in both Google and Bing is an ideal way to target potential customers based on the intent of their search and what they need. We have developed strategic ways to manage the bidding systems, targeting, and structure of campaigns in order to maximize performance, lower the CPC, and increase the conversions.

Social Ad Campaigns

In more recent years, social platforms have transformed the way companies can advertise to their target audiences. Leveraging key profile data entered directly by the consumer allows businesses to target very specifically by factors such as age, gender, location, education level, degree, employment, hobbies, groups they participate in, causes they support, movies they like, etc. Social ads can be in the form of a social post, display ad, and often appear very naturally within the users social feed. Social ad platforms tend to have a lower cost per click and higher engagement and conversion rates which directly account to the massive growth in social ad revenue with companies like Facebook, LinkedIn, and Twitter.

Paid Marketing Experience:

Google AdWords logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
Bing logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
Facebook logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
YouTube logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
twitter logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks
Pinterest logo - Paid Marketing Company | PPC Agency Management Services, SEM : Teknicks

A Little Bit More About Our Paid Marketing Process

Step 1

Paid Marketing requires highly specific insights, perhaps more than any other channel. Our process starts with an in-depth analysis and review of your target market, industry competitors, and past campaigns.



Step 2

We’ll analyze your growth targets and available advertising budget, set realistic goals and identify untapped Paid Marketing channels that could work well for your business. We’ll begin the actual campaigns with a variety of low-budget feelers, designed to identify a set of initial winning formulas.

Step 3

Once we’ve identified winners, we’ll scale up spending, capitalizing on your returns while constantly refining your ads. Our process is 100% transparent and our reporting is as thorough as it gets, so you never have to worry about how your ad money is being spent.

A Little Bit More About Our Paid Marketing Process

Step 1

Paid Marketing requires highly specific insights, perhaps more than any other channel. Our process starts with an in-depth analysis and review of your target market, industry competitors, and past campaigns.

Step 2

We’ll analyze your growth targets and available advertising budget, set realistic goals and identify untapped Paid Marketing channels that could work well for your business. We’ll begin the actual campaigns with a variety of low-budget feelers, designed to identify a set of initial winning formulas.

Step 3

Once we’ve identified winners, we’ll scale up spending, capitalizing on your returns while constantly refining your ads. Our process is 100% transparent and our reporting is as thorough as it gets, so you never have to worry about how your ad money is being spent.

Are you ready to finally see what a successful Paid Marketing program looks like for your business? Our expert team is ready to help you improve your paid campaigns and reach the right customers at the right price point.

What to Expect with Paid Marketing

Account Review, Setup, and Optimization

  • Complete analysis of existing campaigns and current ads across all platforms
  • Account optimization and setup
  • Review of current market, geo-targeting, competitors, and trends
  • Review landing pages and provide recommendations
  • Account setup & optimization based on market research
  • Creation of new campaigns
  • Retargeting setup
  • Define targeting based on location, keywords, gender, age, education, interests, online activity
  • Keyword Research – development of keywords based on location, competitive research, market segments, appropriate match types, and theme

Ongoing Paid Marketing Management

  • Ongoing paid marketing management
  • Continuous management and optimization of all ads
  • Ongoing optimization:
    • Keyword
    • Ad copy
    • Ad image
    • Ad title optimization
  • Ongoing review of bids, optimized based on performance
  • Regular review of campaign budgets
    • Provide areas of opportunity and/or adjustment
  • Review of performance by channel & product category
    • Determine and maximize top performers
    • Optimize poor performers
    • Recommend changes as needed
  • Expansion of campaigns, ad groups, and keywords 

We have plenty of client experience

View more clients

We have plenty of client experience

Tell us about your project

We recognize that our clients are unique, that's why all our pricing and packages are custom. Please fill out the form below and setup a time to talk.