We are spoiled as marketers to have the ability to customize highly targeted ads in various formats across platforms such as Google Ads, YouTube, Facebook, LinkedIn, Twitter, TikTok and the list goes on. Depending on your business model and target audience, we may recommend one ad platform over another.
Paid Marketing campaigns allow you to do — in three hours — what traditional marketing requires six months to accomplish. Done correctly, it can quickly acquire targeted traffic, channeling primed visitors directly into your marketing funnel. Many ad platforms allow you to zero in on your customer through very specific criteria that relates to them, such as location, interests, online behavior, hobbies, age, gender, etc. Let Teknicks take your business to the next level by reaching the right audience and use messaging that will resonate with them. The success is limitless and can drive significant results for your website and business.
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
Contrary to popular belief, successful Paid Marketing campaigns cannot simply be set and ignored. They require constant monitoring, testing and refinement by a professional paid marketing agency. Even successful campaigns have a relatively short shelf life. Our expert team knows how to recognize, scale and capitalize on successful ads without overstaying the welcome. We will maximize the ROI on your paid marketing campaigns, giving you the full benefits of targeted traffic without wasting money in the process.
Paid Search & SEM Campaigns
Teknicks has worked as a PPC agency to set up and successfully manage SEM paid search campaigns since AdWords was in its early years. Managing search ads in both Google and Bing is an ideal way to target potential customers based on their needs and the intent of their search. We have developed strategic ways to manage the bidding systems, targeting, and structure of campaigns in order to maximize performance, lower the CPC, and increase the conversions. There is a big difference running paid search on your own and working with a highly experienced paid search agency.
Paid Social Ad Campaigns
In more recent years, social platforms have transformed the way companies can advertise to their target audiences. Leveraging key profile data entered directly by the consumer allows businesses to target very specifically by factors such as age, gender, location, education level, degree, employment, hobbies, groups they participate in, causes they support, movies they like, etc. Social ads can be in the form of a post, video, image, or display ad, and often appear very naturally within the users’ social feed. Social ad platforms tend to have a lower cost per click and higher engagement and conversion rates which directly account to the massive growth in social ad revenue with companies like Facebook, LinkedIn and Twitter.
A Little Bit More About Our Paid Marketing Process
Paid Marketing requires highly specific insights, perhaps more than any other channel. Our process starts with an in-depth analysis and review of your target audience through marketing research, industry competitors and past campaigns.
We’ll analyze your growth targets and available advertising budget, set realistic goals and identify untapped paid marketing channels that could work well for your business. We’ll begin the actual campaigns with a variety of low-budget feelers, designed to identify a set of initial winning formulas.