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User Testing & Insight

In order to properly make website recommendations related to function and design, we need to test and gather data to ensure we’re making the right decisions. Teknicks has developed a proven process for collecting data and insight based on user behavior and website interaction that then spearheads a formal testing strategy.

Once you kick off a program with Teknicks that will focus on increasing website conversions, the first step is to gather actionable data. Teknicks has developed a conversion tool kit that comes free for all eligible clients signing on for a CRO program. These tools allow us to generate user engagement heatmaps, get valuable questions answered through marketing research surveys and find out what users need help with through tools chat and chatbots.

See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.

Through all client testing, the new design outperforms the original design 100% of the time. Teknicks will work with you to determine the proper goals of your website, and ensure they align with goals set up in Google Analytics. We will work together to identify conversion types and locations to understand all tests needed. Depending on how much website traffic you see monthly, we recommend analyzing your website for 30-90 days to gain enough valuable data. Based on this information, we then organize a testing program to compare performance between the original design and a new and improved version.

A Little Bit More About Our User Testing and Insight Process

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1

Step one of all user testing programs is to install the Teknicks CRO Toolkit and implement technologies such as Crazy Egg and Qualaroo. Once we have these tools running in the background, we’ll wait to accumulate enough valuable data to analyze.

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2

Based on the initial website data, we can determine what areas of the website need to be improved, and how. This is where our analytics and design teams collaborate to develop a custom testing program that will allow us to see the best possible results. Teknicks will then use tools like Optimizely and Google Optimize to compare page variations and naturally obtain a winner.

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3

Teknicks recommends an ongoing testing plan. It’s not a one time project that once we get a result we can call it quits. Your website should be constantly trying to improve performance and optimize for the end user. Teknicks will continue to report, and will advise on what test we feel is best to move onto next.

Sample Conversion Tool Kit

Are you ready to finally see what a successful user testing strategy looks like? The first step is to schedule your FREE strategy meeting to discuss your goals.

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