Teknicks was one of the first digital marketing agencies in the United States to offer eye tracking services through our product, LookTracker. Eye tracking technology gives us unparalleled insight into where users look and how they engage with a website. Teknicks utilizes this technology to make key site adjustments, drawing attention to the desired page elements and driving more sales for our clients.
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
Benefits of Eye Tracking
Eye tracking can substantially improve your:
- Conversion rates
- Ecommerce transactions
- User Experience (UX)
- User engagement
- Bounce rates
A Little Bit More About Our Eye Tracking Process
The first step of the eye tracking process is to determine the right page for testing. It would make sense to track an important page of your site that may not be performing as well as it should be. Teknicks also uses eye tracking to compare before and after designs that get A/B tested, which allows us to ensure that users properly engage with the new design.