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Eye Tracking

Teknicks was one of the first digital marketing agencies in the United States to offer eye tracking services through our product, LookTracker. Eye tracking technology gives us unparalleled insight into where users look and how they engage with a website. Teknicks utilizes this technology to make key site adjustments, drawing attention to the desired page elements and driving more sales for our clients.

Teknicks conducts usability focus group studies that will generate highly accurate eye tracking heat map reports specific to your web page. We use this data within our CRO process that focuses on increasing conversions and improving the user experience of a site. It allows us to see exactly where users are looking, what is catching their attention, and more importantly, what elements of the page are being overlooked or ignored.

See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.

Teknicks uses this analysis to adjust website designs before A/B testing new designs against the original. By bringing the most important elements into focus and ensuring visitors are engaging with the key call-to-actions, these improved focal points translate into higher conversion rates and increased sales.

Benefits of Eye Tracking

Eye tracking can substantially improve your:

  • Conversion rates
  • Revenue
  • Leads
  • Sales
  • Registrations
  • Donations
  • Downloads
  • Ecommerce transactions
  • Usability
  • User Experience (UX)
  • User engagement
  • Bounce rates

A Little Bit More About Our Eye Tracking Process

step

1

The first step of the eye tracking process is to determine the right page for testing. It would make sense to track an important page of your site that may not be performing as well as it should be. Teknicks also uses eye tracking to compare before and after designs that get A/B tested, which allows us to ensure that users properly engage with the new design.

step

2

Once a page is chosen and the eye tracking test is set up, Teknicks works with focus groups that are as close to your site’s demographic as possible. Instructions can be given, such as find a specific product and purchase it, or learn more about a specific service and fill out a contact form. This allows us to produce heatmaps and videos that track the user’s entire visit on the page.

 

step

3

Based on the results of the heatmaps and videos generated by the participants, Teknicks will gather the data and draw conclusions on performance. These tests will help support the entire CRO testing process and will either confirm or deny our hypothesis. Our CRO program is an ongoing series of tests, and will continue to include eye tracking tests with each new design and test being run.

Are you ready to gain invaluable insight through eye tracking? The first step is to schedule your FREE strategy meeting to discuss your goals.

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