User Testing & Insight

In order to properly make website recommendations related to function and design, we need to test and gather data to ensure we're making the right decisions. Teknicks has developed a proven process for collecting data and insight based on user behavior and website interaction that then spearheads a formal testing strategy.

Services User Testing and Insight - User Testing Company | Website Usability Testing & Insight : Teknicks

Through all client testing, the new design out performs the original design 100% of the time.

Once you kick off a program with Teknicks that will be focusing on increasing website conversions, the first step is to gather intelligent data. Teknicks has developed a conversion tool kit that comes free for all eligible clients signing on for a CRO program. These tools allow us to generate user engagement heatmaps, get valuable questions answered through user surveys, and find out what users are looking for help with through Live Chat.


Teknicks will work with you to determine the proper goals of your website, and ensure they align with goals setup in Google Analytics. We will work together to identify conversion types and locations in order to understand all tests needed. Depending on how much website traffic you see monthly, we recommend analyzing your website for 30-90 days in order to gain enough valuable data. Based on this information, we then organize a testing program to compare performance between the original design and a new and improved version.

Conversion Tool Kit

LookTracker logo - User Testing Company | Website Usability Testing & Insight : Teknicks
crazyegg logo - User Testing Company | Website Usability Testing & Insight : Teknicks
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Optimizely logo - User Testing Company | Website Usability Testing & Insight : Teknicks
LiveChat logo - User Testing Company | Website Usability Testing & Insight : Teknicks

A Little Bit More About Our User Testing and Insight Process

Step 1

Step one of all user testing programs is to install the Teknicks CRO Toolkit and implement technologies such as Crazy Egg and Qualaroo. Once we have these tools running in the background, we'll wait to accumulate enough valuable data to analyze.




Step 2

Based on the initial website data, we can determine what areas of the website need to be improved, and how. This is where our analytics and design teams collaborate to develop a custom testing program that will allow us to see the best possible results. Teknicks will then use tools like Optimizely and Google Content Experiments to compare page variations and naturally obtain a winner.

Step 3

Teknicks recommends an ongoing testing plan. It's not a onetime project that once we get a result we can call it quits. Your website should be constantly trying to improve performance and optimize for the end user. Teknicks will continue to report, and will advise on what test we feel is best to move onto next.



A Little Bit More About Our User Testing and Insight Process

Step 1

Step one of all user testing programs is to install the Teknicks CRO Toolkit and implement technologies such as Crazy Egg and Qualaroo. Once we have these tools running in the background, we'll wait to accumulate enough valuable data to analyze.

Step 2

Based on the initial website data, we can determine what areas of the website need to be improved, and how. This is where our analytics and design teams collaborate to develop a custom testing program that will allow us to see the best possible results. Teknicks will then use tools like Optimizely and Google Content Experiments to compare page variations and naturally obtain a winner.

Step 3

Teknicks recommends an ongoing testing plan. It's not a onetime project that once we get a result we can call it quits. Your website should be constantly trying to improve performance and optimize for the end user. Teknicks will continue to report, and will advise on what test we feel is best to move onto next.

Are you ready to finally see what a successful user testing program looks like for your business? Our expert team is ready to help you improve your conversion rates by understanding what your site visitors are really looking for.

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