Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of maximizing the rate at which website visitors convert into customers and leads. This process allows businesses to greatly improve their returns on existing traffic levels, which is why Teknicks makes CRO a priority for every client we work with.
Conversion Tool Kit
While many of our internet marketing efforts focus on getting the right people to your website, Conversion Rate Optimization seeks to deliver the optimized experience those visitors need in order to convert into subscribers or customers.
For high traffic websites, it’s more cost effective to double the rate at which visitors convert than it is to double the number of visitors. Many agencies offer CRO services in isolation, but to truly maximize your conversion rates, you need an agency that understands the big picture and employs a scientifically proven methodology. Teknicks understands the full conversion process, from attraction to conversion to optimization. Our CRO efforts are highly targeted, rigorously tested, and refined over 12 years in the business, which is why we score big wins for our clients time and time again.
A Little Bit More About Our CRO Process
Step 1
CRO is an important service for all of our clients in order to see success. It's key that we fully understand how visitors are engaging with your website and content. We first start out by utilizing The Teknicks CRO Toolkit such as running heat map tests to gather as much data and insight as possible.
Step 2
After a minimum of 30 days (time will depend on how much traffic you have), we then have our analytics and usability team dive into the data. We pull reports from all tools as well as Google Analytics in order to fully understand how your website is performing. This data is extremely necessary for us to draw conclusions and identify what parts of your site need to be improved.
Step 3
Once we have a good understanding of how your site is performing, we will develop a testing plan and schedule utilizing the Optimizely platform. We'll identify top pages and elements to test against the current design and setup. We'll also introduce additional technology such as email pop-ups, exit surveys, etc. in order to improve site performance.
A Little Bit More About Our CRO Process
Step 1
CRO is an important service for all of our clients in order to see success. It's key that we fully understand how visitors are engaging with your website and content. We first start out by utilizing The Teknicks CRO Toolkit such as running heat map tests to gather as much data and insight as possible.
Step 2
After a minimum of 30 days (time will depend on how much traffic you have), we then have our analytics and usability team dive into the data. We pull reports from all tools as well as Google Analytics in order to fully understand how your website is performing. This data is extremeley necessary for us to draw conclusions and identify what parts of your site need to be improved.
Step 3
Once we have a good understanding of how your site is performing, we will develop a testing plan and schedule utilizing the Optimizely platform. We'll identify top pages and elements to test against the current design and setup. We'll also introduce additional technology such as email pop-ups, exit surveys, etc. in order to improve site performance.
Are you ready to finally see what a successful CRO campaign looks like for your business? Our expert team is ready to help you improve your conversion rates and increase your number of emails, leads, and sales.
Tell us about your project
Testimonials
See more testimonials“Teknicks was able to create, launch, and manage a fast paced link building campaign that helped to significantly improve Google rankings for a wide array of topic areas. We've worked with Teknicks since 2009 and their services have offered significant value to our online success.”
"Teknicks played an instrumental role in our early organic success. Lawyers.com has dominated the search engines for not just “lawyer” keywords but the entire legal category. Nick and his team grew the site to become the #1 legal directory through their expert SEO, link building, and conversion optimization tactics. Organic has remained our most profitable channel and we are very grateful for Teknicks’ ability to grow with our brand. Only agency I trust."
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