Optimizing for transactional keywords drove over $500,000 in sales 6 months
Optimize the website by utilizing keywords that indicate buying intent
What We Did
The content on the main conversion pages were not optimized properly to drive sales. We conducted marketing research to understand more about the customers needs, keyword research to understand the search landscape, and then worked to optimize these pages utilizing more buying intent keywords like “buy”.
Click through rate for “buy” keywords on targeted page
Revenue from “buy” keywords within 6 months
Organic clicks on “buy” keywords