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Optimizing for transactional keywords drove over $500,000 in sales 6 months

Customer Overview

Ammunition Depot offers a huge selection of top guns and ammo brands at low prices. They sell bulk ammo, guns, magazines, and more.

The Goal

Optimize the website by utilizing keywords that indicate buying intent

What We Did

More Details
The content on the main conversion pages were not optimized properly to drive sales. We conducted marketing research to understand more about the customers needs, keyword research to understand the search landscape, and then worked to optimize these pages utilizing more buying intent keywords like “buy”.

The Results

Click through rate for “buy” keywords on targeted page



Revenue from “buy” keywords within 6 months



Organic clicks on “buy” keywords



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