A/B Testing

A/B Testing is the process of testing two variations of a web page in order to identify which converts at a higher rate. A/B Testing is a mandatory practice for any online marketing system, yet few businesses understand how to implement it correctly.

Services A/B Testing - AB Testing | Multivariate, Website Usability, User Insight : Teknicks

A/B Testing, also referred to as “split testing”, is a relatively straightforward process. Identify a page or element you want to improve, create a slight variation, and test the two with your audience to see which performs better.


The key tripping points for most businesses come at the beginning and end of this process. Which elements should you test and what type of variations should you make? There are literally millions of possible variations to test, and once they are tested, how can you be sure the results are conclusive?


Teknicks has spent 12 years running highly successful A/B tests for our clients. We know EXACTLY what to look for, what to test and how to interpret the results. Our split testing process consistently creates higher converting landing pages for our clients.

A Little Bit More About Our A/B Testing Process

Step 1

The first step is to identify poor performing pages of your website and develop a custom testing plan. We can determine the top pages for testing based on Google Analytics and conversion data.



Step 2

Once we choose a page to begin testing, we need to analyze the current page elements to determine what should be tested. Image locations, call to action buttons, videos vs. rotating banners, etc. Our in-house design team will develop a new design to test against the original and the testing can begin.

Step 3

We'll continue to monitor the testing performance and wait for a winner to be assigned. We'll report on all testing data and key elements. Based on that test, we'll then determine the next page for testing and how to move through your site improving the overall user experience and increase conversion rates.

A Little Bit More About Our A/B Testing Process

Step 1

The first step is to identify poor performing pages of your website and develop a custom testing plan. We can determine the top pages for testing based on Google Analytics and conversion data.

Step 2

Once we choose a page to begin testing, we need to analyze the current page elements to determine what should be tested. Image locations, call to action buttons, videos vs. rotating banners, etc. Our in-house design team will develop a new design to test against the original and the testing can begin.

Step 3

We'll continue to monitor the testing performance and wait for a winner to be assigned. We'll report on all testing data and key elements. Based on that test, we'll then determine the next page for testing and how to move through your site improving the overall user experience and increase conversion rates.

Are you ready to finally see what a successful A/B testing campaign looks like for your business? Our expert team is ready to help you improve your conversion rates and increase your number of emails, leads, and sales.

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We have plenty of client experience

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