Product Display Ads
Product Ads allow vendors the opportunity to compete head-to-head by ensuring their listing appears directly under the buy box. This approach can also be used to promote complementary products, such as toner for a printer, HDMI cables for a television, or tea to accompany a teapot.
Product Ads can also be targeted based on either a specific product category or shared interest, allowing vendors to tap into Amazon's extensive consumer database.
Sponsored Product Ads
Amazon Advertising offers a cost-per-click Sponsored Products feature that places sponsored products on the first line of the first page of product search results to drive traffic to your product page.