Amazon Ads

There are more than six million sellers marketing over 350 million products on Amazon, and that number is expected to rise as consumer confidence in the e-commerce platform grows. Achieving success on Amazon requires a multi-faceted approach that includes deployment of targeted Amazon Ads through Amazon Advertising, formerly known as Amazon Marketing Services.

There are more than six million sellers marketing over 350 million products on Amazon, and that number is expected to rise as consumer confidence in the e-commerce platform grows. Achieving success on Amazon requires a multi-faceted approach that includes deployment of targeted Amazon Ads through Amazon Advertising, formerly known as Amazon Marketing Services.

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Connecting With Consumers Through Search

Amazon helps shoppers find what they are looking for using a powerful internal search engine in much the same way that Google delivers its search results. Amazon search results are largely based on keywords and phrases that are used to generate product listings that match the user’s intent.


Our Amazon Advertising Services experts conduct in-depth keyword research to analyse keyword search volumes, click-through-rates, and conversion rates in order to identify the keywords and phrases that deliver optimal performance. We also cross-reference this data against keywords used by the competition to spot opportunities for our clients.


How Amazon Ads Work

The bulk of Amazon Ad products work on a cost-per-click (CPC) basis, with market-driving keyword pricing determined through a bidding process. In most cases, advertisers only pay for ad clicks, not page impressions. This allows sellers to scale their ad budget based on actual sales rather than projected sales, which is ideal for Amazon vendors who want complete control over their ad budget.

 

Product Display Ads

Product Ads allow vendors the opportunity to compete head-to-head by ensuring their listing appears directly under the buy box. This approach can also be used to promote complementary products, such as toner for a printer, HDMI cables for a television, or tea to accompany a teapot.


Product Ads can also be targeted based on either a specific product category or shared interest, allowing vendors to tap into Amazon's extensive consumer database.

Sponsored Product Ads

Amazon Advertising offers a cost-per-click Sponsored Products feature that places sponsored products on the first line of the first page of product search results to drive traffic to your product page.

Ready To Grow Your Amazon Sales?


As industry-leading Amazon Advertising experts, we have the hands-on experience and data-driven strategies it takes to optimize your Amazon Ads.


Contact us today to learn how we can grow your Amazon business in a way that is measurable and cost-effective.


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