Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Increased organic traffic to the site by 376% year-over-year
Customer Overview
Dodge Data & Analytics is North America’s leading provider of commercial construction project data, market forecasting & analytics services and workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities that help them grow their business. The company’s construction project information is the most comprehensive and verified in the industry.
The Goal
Increase organic traffic to the construction.com website by 20% year-over-year.
What We Did
More Details
It was clear that there was a large demand from general contractors to find projects that were open to bid on in their area. While Dodge has a database of these projects behind a paywall, we saw an opportunity to develop a new directory within the website that allows for users to browse through open construction projects occurring across the United States. Each construction project was setup as a unique page that is indexable by Google and optimized for SEO.
It was clear that there was a large demand from general contractors to find projects that were open to bid on in their area. While Dodge has a database of these projects behind a paywall, we saw an opportunity to develop a new directory within the website that allows for users to browse through open construction projects occurring across the United States. Each construction project was setup as a unique page that is indexable by Google and optimized for SEO.
The Results
Organic Traffic
376% 
INCREASE