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Marketing Research Survey: Google Search Behaviors

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The following results are from the survey that we conducted to better understand users search behavior on Google.

We were able to identify many interesting findings, such as: how people search, how likely they would be to scroll down to see additional results, what, if anything, would make them go to page two (or beyond) of a Google search, and much more.

Continue reading to see all of the findings we were able to uncover.

For our first question, we were looking to identify how often people use Google to search for things.

Q1 new

 

For our second question, we were looking to identify what methods people use most frequently when searching for information on the internet while on their mobile phone.

Q2 new

 

For our third question, we were looking to identify how likely people would be to scroll down to see additional results if they weren’t satisfied with the top results.

Q3 new

 

For our fourth question, we were looking to identify what WOULD make people go to the second page (or beyond) of a Google search.

Q4 new

 

For our fifth question, we were looking to identify how satisfied people usually are with the page 1 results in Google when performing a search. This was on a scale of 1-5 with 1 being extremely unsatisfied and 5 being extremely satisfied.

Q5 new

 

For our sixth question, we were looking to identify what people would most likely do if they couldn’t find what they were looking for on page 1 in Google after performing a search.

Q6 new

 

For our seventh question, we were looking to identify what the most important elements of a Google search result were that people took into consideration when deciding on whether or not they would click on it.

 

This was the example image we provided respondents for this question.

Q7 Example

 

Below are the results of this question.

Q7 new

 

For our eighth question, we were looking to identify how likely people are to distinguish an ad vs a non-ad search result.

Q8 new

 

For our ninth question, we were looking to identify if people felt that ads on Google were more likely to meet their needs that non-ad search results.

 

This was the example image we provided respondents for this question.

Q9 Example

 

Below are the results of this question.

Q9 new

 

For our tenth and final question, we were looking to identify what the biggest frustrations are when searching for something on Google. This question was open ended and provided great insight into how people feel about the user experience on Google search.

Q10 new

 

About the Author

Paul has been with Teknicks for over 7 years. His role consists of managing marketing research and helping to keep our projects on track. As a huge Giants, Rangers, and Yankees fan, much of his downtime is spent in sporting arenas cheering on his teams.
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