Google continues to dominate the global search engine space, retaining more than 92 percent of search traffic both here in the United States and worldwide. In the upcoming months and years, a significant portion of that search traffic is expected to be through voice using Actions on Google.
Want to have meaningful, natural interactions with your target audience? Looking provide your users with friction-less, functional experiences that are accessible on over 500 million devices including smartphones and watches, speakers and tablets, and iPhones?
Teknicks' team of Google action design engineers extend the functionality of Google's voice-controlled personal assistant in order to create meaningful two-way conversations. We utilize best-in-class practices to build and deploy next-gen voice assistant apps designed to deliver exceptional user experiences that drive business growth. With Google Actions, we go beyond basic voice activation to engage users in a way that is truly adaptive, accurate, and strategic.
Actions on Google enables developers to create custom software that transforms Google Assistant into a fully conversational interface that can answer a single question, respond to complex inquiries, or even engage in longer interactions to play a game.
Our Google Action development company expands the existing capabilities of Google's personal assistant to move beyond simple task-orientated voice commands to create a natural, seamless interaction between the user and a customized Google Action app.
And because Google's mobile operating system, Android, currently holds approximately 85 percent of the mobile market share while Google Home is quickly capturing a significant size of the smart home market, investing in Google Action development simply makes sense.
Enabling Google Actions From Anywhere
Using a Google Action is easy and highly intuitive for anyone. Users simply start a conversation by triggering the Google Assistant with either a voice or text command that begins with "Hey Google, talk to my Google Action app". This launches the Action and initiates the interactive process that guides the user towards their goal or desired outcome through a series of natural responses generated by the app.
By pairing Google Action's natural dialog flow with the voice-based interface of Google Assistant, users can invoke the Google Action app, engage in a conversation, and achieve their objectives - all by using devices they already own.
How Google Action App Builders Add Two-Way Conversation Capabilities
Our dedicated Google Action development team works directly with our clients to understand their goals and desired outcomes from a customized Google Action app. This process involves extensive consultation to review the required functionality and features of the Google Action, as well as critical information regarding corporate branding, language, and the target user group.
We utilize an extensive research and discovery process to identify the project parameters as well as any potential roadblocks to ensure that all the requested features can be integrated into the custom Google Action within the proposed project timeline and budget.
Once the final details of the Google Action development plan are agreed upon, the Teknicks team will work to create customized scripts that dictate how users will interact with the Action app. We use next-level dialog logic, specific prompts, and inputs which are cloud-based, allowing users to access the app from anywhere using any device that is compatible with Google's voice-based services.
Action - Intent - Fulfillment
Wondering what actually makes a Google Action work?
Just like a real, person-to-person conversation, every Google Action includes three critical elements - the start of the conversation, a desired goal or outcome, and input from both parties to achieve that goal. And because the entire platform is cloud-based, users can access Google Actions from any Google-powered, internet-connected device including smart speakers, tablets, and vehicles equipped with Google's Android system.
A Google Action is a specific access point that Google Action developers create within the Google Assistant platform. This includes both a name for your specific Google Action app and a phrase that users need to say or type in order to launch the Action.
To start an Action conversation, users simply use the "OK Google" command followed by a statement that includes what Action they'd like to interact with, such as "talk to....". This instantly launches the Action and the two-way dialog between the user and the Action has begun.
Google Action apps can be used to meet a wide range of user needs across all industries including education, healthcare, tourism, and sales. Actions can be as simple, or as complex, as you want them to be - they can be designed to provide responses to a narrow scope of queries, or they can handle complex interactions that involve lengthy conversations with multiple user utterances and responses.
Within Google Action, the intent refers to the fundamental goal or task that the user wants to achieve through a two-way conversation with the app. Matching the intent with the wide range of probable user inputs is key to creating a great user experience here - that's why our Google Action developers spend a lot of time reviewing all the possible words, terms, and phrases that users may decide to either speak or type.
Accurately assessing the intent of the user involves extensive client consultation in order to understand the goals of the app. During this stage in the development process, our Google Action development team use a variety of testing systems to plan the prompts, grammar, and interaction process that will lay the groundwork for a sleek, seamless interaction through your Google Action.
Once the parameters of the Google Action are established and the user intent, or intents, have been carefully considered, we focus on fulfillment - matching the right responses provided through Google Assistant with the user input to generate a conversation that achieves the stated goals.
Within the Google Action platform, fulfillment is entirely contingent upon the manual inputs provided by the Google Action development company - all the responses are provided by the app developer. Matching the right responses with the inputs requires that every possible parameter is accurately identified and named. In other words, our Google Action developers need to flush out every single way that users may request a specific piece of information using natural conversation.
The accuracy of the responses is what makes Google Action so unique - it's designed to enable natural dialog that accurately mimics human-to-human conversations in a way that is exceptionally accessible, accurate, and intuitive - even for users who have little to no experience with technologies.
Start The Conversation Here
Ready to harness the power of Google Action for your business? As the industry-leading Google Action development company Technicks is positioned to provide you with the Google Action development services you need to achieve optimal results.
Contact us today to learn about our comprehensive approach to app development that includes in-depth market analysis, responsive design, and a forward-thinking strategy that integrates your Google Action with your existing marketing methods and processes.
Need an action? Our expert team is ready to help you start building your Google Action today.
“Teknicks was able to create, launch, and manage a fast paced link building campaign that helped to significantly improve Google rankings for a wide array of topic areas. We've worked with Teknicks since 2009 and their services have offered significant value to our online success.”
Director, Search Marketing
"Teknicks played an instrumental role in our early organic success. Lawyers.com has dominated the search engines for not just “lawyer” keywords but the entire legal category. Nick and his team grew the site to become the #1 legal directory through their expert SEO, link building, and conversion optimization tactics. Organic has remained our most profitable channel and we are very grateful for Teknicks’ ability to grow with our brand. Only agency I trust."
Senior Director, Search Marketing
“This is an important step in NCLD’s evolution. Our website reinforces our commitment to providing parents and other constituents with support and resources tailored to children’s needs. Teknicks' marketing expertise is critical to the success of our mission. They have substantially increased our exposure through organic and paid channels, securing #1 Google rankings for major keywords like “dyslexia”, and utilizing Google Grants for AdWords.”
National Center for Learning Disabilities
NCLD Executive Director
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