Inbound marketing has transformed online business by becoming one of the most successful methods of marketing. Instead of interrupting people and pushing your ads in front of them, inbound marketing has created a way to deliver content that is useful to your customer and allows you to attract them naturally.
Teknicks has developed a seamless approach that begins by laying out an extensive blueprint on how to speak to your customers. We determine their needs and their pain points and then develop a clear roadmap to address those issues as they progress through the sales funnel. The key is to map out the buying cycle of your customer and speak to them directly at every point from the first touch to the conversion and beyond. Depending on where they are in your sales process, certain types of content and topics will be more appropriate for them. Teknicks follows the HubSpot Awareness, Evaluation, and Purchase philosophy:
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
The success of any marketing campaign is reliant on a strategy and framework built specifically around your company’s goals and customers.
A Little Bit More About Our Inbound Marketing Process
The first step to a seamless inbound marketing campaign is to not only attract web traffic, but to attract the right traffic. Who is your ideal customer? What are their wants and needs? What challenges are they looking to overcome when they visit your site? Developing a clear buyer persona lays the framework for a robust and extremely targeted content plan. By targeting your persona in the right place at the right time, you become an indispensable resource that will keep them coming back for more.
By now you’ve attracted the RIGHT web traffic. They’ve landed on your site and consumed your content. The next step is to convert them into leads.
At this point you’ve converted your visitors to leads. Now you need to turn them into customers. This section of the funnel focuses very heavily on lead nurturing and honing in on the final stages of the buying cycle.
Once you gained a new customer or lost a potential lead, you will want to monitor what was successful and use that to improve your marketing efforts.