Content is a crucial part of your overall marketing strategy. It bridges the gap between company and customer, and when executed properly, can position your brand as an authoritative force within your industry.
Teknicks can develop a full-service content strategy and provide solutions to help your brand capitalize on potential customers’ need for valuable content. By gathering insights from your ideal buyer persona, we are able to create rich, SEO-friendly content to provide the information your prospective customers seek out.
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
Our Content Creation methodology is based on carefully researched and well-defined user personas. Our content targets users at specific stages in the buying cycle while keeping content aligned with your company branding, tone and voice. If you want to create content that works hard for your business, you need clear and defined goals and a calculated approach.
A Little Bit More About Our Content Creation Process
Once the buyer persona profile is established, we research which topic areas and content types that are best suited for them. Topics are evaluated from a keyword perspective to ensure the keywords we choose to target are best positioned to compete for a top ranking spot on Google’s search results. All of this is balanced with maintaining your brand’s voice and tone. Are you fun and casual? Serious and reserved? Each brand has its own unique identity and we want to ensure the published content exemplifies that.
Once the content topics and keywords have been identified, Teknicks will work with our team of copywriters to develop content that is created with the buyer persona in mind. Once the content has been created, it will be edited and optimized for readability and SEO best practices, and finally enhanced by compelling imagery or videos provided by our creative team.