Content Creation

Content is a crucial part of your overall marketing strategy. It bridges the gap between company and customer and when executed properly, can position your brand as an authoritative force within the industry.

Typewriter - Content Creation | Strategies, Marketing, Promotion, Services : Teknicks

Teknicks can help develop a content strategy and provide solutions that will help your brand capitalize on the customers’ needs for valuable content. By gathering insights from your ideal buyer persona we are able to create rich content that will fulfill the information sought after by your prospective customers.


Our Content Creation methodology is based on carefully researched and well-defined user personas. We target to a specific stage in the buying cycle and always keep content aligned with your company branding, tone and voice. If you want to create content that works hard for your business, you need clear and defined goals and a calculated approach.

A Little Bit More About Our Content Creation Process

Step 1

Our Content Creation experts will work with you to review your current content strategy to see what’s working, what’s not and where the major areas of opportunity are for your brand. We also take a look at what your competitors are doing. We then research your target audience to learn as much about them as we can. What are their needs? What questions do they want answered? If you don’t know who you are selling to, how will know how to provide them value?

Step 2

Once the buyer persona profile is established, we will do research on the topic areas and content types that are best suited for them. We also will look at the content types from a keyword perspective to ensure the keywords will be best positioned to rank well from the selected content type. Each brand has its own unique identity and we want to be sure the content being published exemplifies that.


Step 3

Once we have a good understanding of how your site is performing, we will develop a testing plan and schedule. We'll identify top pages and elements to test against the current design and setup. We'll also introduce additional technology such as email pop-ups, exit surveys, etc. in order to improve site performance. Once we have enough statistical data, we can determine a winner and learn from our testing.

A Little Bit More About Our Content Creation Process

Step 1

Our Content Creation experts will work with you to review your current content strategy to see what’s working, what’s not and where the major areas of opportunity are for your brand. We also take a look at what your competitors are doing. We then research your target audience to learn as much about them as we can. What are their needs? What questions do they have? If you don’t know who you are selling to, how will know how to provide them value?

Step 2

Once the buyer persona profile is established, we will do research on the topic areas and content types that are best suited for them. We also will look at the content types from a keyword perspective to ensure the keywords will be best positioned to rank well from the selected content type. Each brand has its own unique identity and we want to be sure the content being published exemplifies that.

Step 3

Once we have a good understanding of how your site is performing, we will develop a testing plan and schedule. We'll identify top pages and elements to test against the current design and setup. We'll also introduce additional technology such as email pop-ups, exit surveys, etc. in order to improve site performance. Once we have enough statistical data, we can determine a winner and learn from our testing.

Are you ready to finally see what a successful content program looks like for your business? Our expert team is ready to help you improve your content and put it in front of the right online audience.

We have plenty of client experience

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We have plenty of client experience

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