Growth budget allocation
Acquiring ideal customers
Compounding growth loops
Results and expectations
Content Creation for Product-Led SaaS, Web Apps, and Marketplaces
See how our PLG Methodology (the same process we use for Salesforce, Audible, and Care.com) produces extraordinary results that can be applied to grow your business.
Our content creation methodology is based on carefully researched and well-defined user personas. Our content targets users at specific stages in the buying cycle while keeping content aligned with your company branding, product strategy, North Star metrics, tone and voice. If you want to create content that leads to product-led growth, you need clear and defined metrics, goals and a calculated approach. Learn more about what makes Teknicks a leading content creation agency for product-led SaaS, web apps, and marketplaces.
A Little Bit More About Our Product-Led Content Creation Process
step
1
Our content creation experts will work with you to review your current content strategy to see what’s working, what’s not and where the major areas of opportunity exist for your product growth. We also take a look at what your competitors are doing and research your target audience to learn as much about them as we can. What are their problems and needs? What questions do they have? What alternatives can they choose other than your product? If you don’t have a deep understanding of your use cases, how will you know how to provide them value?
step
2
Once the use case is established, we research which topic areas and content types that are best suited for them. Topics are evaluated from a keyword perspective to ensure the keywords we choose to target are best positioned to compete for a top ranking spot on Google’s search results. All of this is balanced with maintaining your brand’s voice and tone. Are you fun and casual? Serious and reserved? Each brand has its own unique identity and we want to ensure the published content exemplifies that.
step
3
Once the content topics and keywords have been identified, Teknicks will work with our team of copywriters to develop content that is created with the buyer persona and use case in mind. Once the content has been created, it will be edited and optimized for readability and SEO best practices, and finally enhanced by compelling imagery or videos provided by our creative team.
