Google Tag Manager
Teknicks was one of the earliest agencies to be accredited as a Google Analytics and Tag Manager Certified Partner. Campaign tracking is a common pain point for new clients and for some, is even considered an afterthought. The ability to attribute traffic, engagement, and conversions to a specific marketing initiative, ad, email, or social post has become an easy process with exceptional value, utilizing Google Tag Manager.
Google Tag Manager offers robust features like version control, live site debugging, and key integrations with other products from Google or third-parties. Marketers now have the control to set up tagging deployment for all future campaigns. From within GTM, you can create the tags, determine the rules for when those tags fire and then place them. Teknicks will work with you to fully understand all of your marketing initiatives to ensure we account for all possible tagging needs. We’ll work to develop your GTM strategy and future tag deployment setup.
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
Sometimes it can be overwhelming for a team to adopt new systems and tools, which is why we make GTM work with your current setup rather than replace it. We can work directly with your marketing team and developers.
A Little Bit More About Our Google Tag Manager Process
Our first step is to review your current tracking setup and determine if you already have Google Tag Manager in use. If you don’t, we’ll complete a full setup. If you do, we’ll review your current setup and make changes as needed. We’ll also work with your marketing team to get a full understanding of active channels and campaigns.
The next step really consists of the heart of GTM setup. We’ll develop your tagging strategy and system, then work to implement it based on your current initiatives and needs. We will walk your team through our setup during an in-depth presentation, where we recommend both your marketers and developers attend.
We’ll set up your team with an ongoing tagging strategy and everything they’ll need to track future campaigns. We also are available for ongoing monthly retainers and consulting. This would include us managing all future tagging needs, reporting, maintenance and insight.