Data Analysis & Attribution
Sometimes you get lucky and discover low-hanging fruit with minimal effort. However, often you’ll need to go deeper than surface-level information to uncover the valuable insights hidden within your analytics data. Teknicks can provide you and your team with the information needed to make qualified decisions.
Some managers are only interested in the numbers when they support their decisions. Rather than dismissing bad results or covering up mistakes, more companies should embrace these opportunities to refine their understanding, intuition and overall effectiveness.
See how our AIM Methodology (the same process we use for Amazon, Salesforce, and Shutterfly) produces extraordinary results that can be applied to grow your business.
The purpose of discovering quality insight from your data, is to learn from what’s working, and what’s not. No company is perfect, and if you don’t work in a trial and error format, you won’t learn valuable lessons and ways to improve. Teknicks works in an agile environment and depends greatly on your company’s data to know what to test next. We are transparent with our clients and like to deliver all results and insight that are key to future success of their marketing.
Determining a marketing budget can be very difficult for companies that are in the dark about what marketing channels are attributing to website traffic, conversions, and revenue. By understanding your top performing channels, you can get an idea of where you should and shouldn’t be investing. Teknicks has developed a proven formula to determine the amount of effort and marketing dollars you need to invest to properly impact the marketing value of that channel. This allows us to guide our clients on where to scale back your budget and where to invest more. All recommendations are based on data and numbers that support the direction and allow for clear budget planning.