SEARCH-TO-PIPELINE

Turn Google and AI visibility into qualified pipeline.

Search-to-Pipeline is Teknicks' methodology for B2B companies: understand what buyers need, get found and recommended, convert more of that demand, and use pipeline data to improve what happens next.

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MAP

Understand what buyers are trying to accomplish and where they search.

Use customer insight, Jobs-to-be-Done, search behavior, AI questions, competitor research and sales intelligence to identify the opportunities most likely to influence revenue.

Customer insight & Jobs-to-be-Done research
Search behavior and AI question analysis
Competitor and sales intelligence
Revenue-opportunity identification

CAPTURE

Build what buyers need to find when they're making a decision.

Create and optimize Buyer Capture Pages, technical foundations and high-intent content around categories, competitors, alternatives, use cases, industries and buying questions.

Buyer Capture Pages
Technical SEO & AEO foundations
Category, competitor & alternative content
Use-case and industry content

INFLUENCE

Strengthen why Google, AI and buyers should trust the recommendation.

Identify the reviews, publications, communities, citations and third-party sources influencing important buying decisions and strengthen the company's presence within them.

Review and rating presence
Publication and editorial coverage
Community and citation building
Third-party source strengthening

CONVERT

Turn discovery into the right next action.

Use CRO, UX, experimentation, proof and interactive experiences to help each buyer take the next logical step toward becoming a qualified opportunity.

Conversion rate optimization
UX and experimentation
Proof and interactive experiences
Next-action path design

COMPOUND

Let pipeline performance tell us what to do next.

Connect search and conversion activity to SQLs, opportunities and pipeline, then invest more heavily in the buyer journeys producing real business results.

Search-to-SQL attribution
Opportunity and pipeline tracking
Performance-driven investment
Compounding buyer-journey optimization

PROOF

Case Study 01WebMD Health Services

From Search Visibility to Qualified Demand

A connected growth program spanning search foundations, AI readiness, conversion experimentation, and attribution. Search and AI-readiness work helped relevant buyers discover the site, while CRO improvements turned more of that demand into qualified demo requests.

Higher-Intent Discovery

AI Visibility

Conversion Experience

Qualified Pipeline

The opportunity

WebMD Health Services had established organic demand, but visibility for priority topics, AI-search readiness, and conversion pathways still left qualified demand on the table.

What changed

Higher-intent discovery

Technical SEO, high-intent page optimization, and competitor-comparison content helped buyers find relevant answers earlier in their research.

AI-readable content

Structured-data improvements, dynamically generated Markdown versions of priority pages, and delivery-layer changes that make complex web content easier for AI systems to access, interpret, and cite.

Demand capture

Demo-form redesign, stronger proof on high-intent pages, mobile CTA testing, and iterative conversion experiments reduced friction after buyers arrived. One mobile experiment produced an approximate 4× conversion-rate lift that held beyond launch.

Attribution

GA4, Search Console, Salesforce, and post-conversion survey inputs to clarify discovery sources.

Measurement window

Primary results compare Q4 2025 with Q4 2024.

Primary business outcome

Higher-intent discovery and stronger conversion paths worked together to increase qualified pipeline.

69%

More qualified demo requests

Google search visibility

156%

Increase across traditional organic search results and AI experiences

AI discovery

325%

Increase in ChatGPT referrals as discoverability expanded beyond traditional search

Conversion efficiency

306%

Improvement in user conversion rate as stronger conversion paths captured more of the demand reaching the site

Client perspective

Jennie Overton

Senior Acquisition Marketing Manager

WebMD Health Services

“Teknicks delivered a comprehensive analysis and set of recommendations to support our marketing strategy and fuel the next phase of our lead acquisition strategy. Their insights and guidance were instrumental in refining and enhancing our overall messaging.”

Case Study 02Compliancy Group

From Declining Visibility to 60% More Organic MQLs

A connected search and AEO/GEO program helped a healthcare compliance software company reverse declining discovery, build visibility inside AI experiences, and turn that momentum into measurable MQL growth.

High-Intent Discovery

AI Visibility

Conversion Path

Organic MQLs

The opportunity

Traditional search visibility and organic traffic were declining, while the brand had little visibility inside emerging AI search features. The opportunity was not simply to earn citations. It was to build authority around the questions and high-intent searches that precede a buying decision.

The execution

Capture high-intent demand

Refresh priority content and build landing pages around the questions and searches closest to a buying decision.

Strengthen machine interpretation

Improve structured data, crawler access, crawl efficiency, and information architecture across optimized pages.

Connect visibility to MQLs

Use Search Console and GA4 to separate optimized-content performance from broader market decline and measure MQL impact.

Early performance signal

A priority page's trajectory changed immediately after implementation, moving from page three to page one in Google and increasing its daily click rate 10× during the reporting window.

Primary business outcome

60%

Growth in organic MQLs

More organic MQLs in the latest post-implementation period, achieved within the first three months

High-intent content

150%

Growth in clicks across post-implementation window compared with a matched pre-implementation period

AI feature visibility

1,476%

Growth in AI-feature impressions on optimized pages within the first three months

The strategy

Visibility tied to demand

We did not optimize for AI citations simply to collect citations. We built authority where buyers were searching, captured high-intent demand, and connected that visibility back to organic MQL generation.

Ready to connect search to pipeline?

We'll look at how buyers are finding and evaluating your company, where competitors are winning across Google and AI, and where qualified demand may be getting lost.

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Senior strategist. No pitch deck. No pressure.