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Senior SEO Specialist

The Senior SEO Specialist is a mid-level position in the SEO team responsible for managing strategy, problem-solving and execution of technical and on-page SEO efforts. 

The Senior SEO Specialist has a key role in communicating with clients, working efficiently with internal team members, and being a knowledge expert in the area of SEO- including Google algorithm updates and predicting trends.
Day-to-day responsibilities will include:
  • Daily utilization of Basecamp for project management purposes
  • Daily verbal and written client communication
  • Scoping new projects and tasks to identify the necessary resources and timelines for completion
  • Regular report development and presentation
  • Keep pace with SEO and digital marketing trends, including Google algorithm changes and predicting SEO trends
  • Technical SEO
    • Analyzing crawling & indexation errors
    • Evaluating orphaned pages, thin pages, and duplicate content
    • Site security analysis
    • Web accessibility
    • Response codes
    • Server log analysis
    • HTTPS migrations
    • Page speed optimization
    • Mobile-friendly analysis
    • Accelerated mobile pages (AMP)
    • Optimizing information architecture and URL structure
    • Creation of redirect maps and testing redirects
    • Optimizing global navigation
    • Development of sitemaps
  • On-Page SEO
    • Keyword Research
    • Recommendations on page titles, headings (text & structure), meta descriptions, image optimization, interlinking, and page copy updates
    • Analyze on-page SEO opportunities & prioritize pages to be optimized
    • Structured data / schema.org markup
  • Video optimization
  • Voice search optimization
  • App store optimization
  • Social meta tags
  • Annual Google Analytics Certification
  • Maintain an understanding of best practices around SEO-friendly technology to make recommendations as needed: CMS, DNS, Server, Host, Plugins / extensions, etc.
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Provide strategic direction for link building, content development and conversion rate optimization, as it relates to SEO
 
Role Requirements
  • 3+ years of experience in Search Engine Optimization (SEO)
  • 2+ years of agency experience with a focus on client management and communication
  • Extensive experience with On-Page SEO and Technical SEO items outlined above
  • Understanding of HTML, CSS, and JavaScript
  • Experience working with enterprise-level websites
  • Required experience with the following tools:
    • Google Analytics
    • Google Search Console
    • Bing Webmaster Tools
    • Screaming Frog (and utilizing custom configurations)
    • Google Keyword Planner
  • Experience with these tools a plus:
    • Deep Crawl (or equivalent web crawlers)
    • MOZ
    • SEMRush
    • Google Tag Manager
    • Google Data Studio
    • Google Trends
    • Google Optimize
    • Screaming Frog Log File Analyser
    • Ahrefs
  • Experience with various content management systems, especially WordPress
  • Track record of leadership, coaching and mentoring
  • Experience with Microsoft Word, Powerpoint, and Outlook (& the Google counterparts: docs & slides)
  • Extremely proficient in Microsoft Excel (including advanced calculations, data organization and sorting, and conditional formatting)
  • Comfortable working on a Windows laptop
  • Experience utilizing regular expressions is a plus
  • Excellent attention to detail with strong written and oral communication skills for writing ad copy
  • Self-motivation and a strong sense of accountability
  • Capacity to handle multiple ongoing projects in a fast-paced team environment
  • Experience operating under pressure to meet or exceed project deadlines
  • Strong interpersonal skills; a team player, positive and innovative thinker
  • Impeccably high standards and work ethic
  • Highly motivated and a high level of initiative; ability to work independently, in support of the company’s and team’s goals.

Logistics
  • 100% remote work-from-home role
  • Competitive salary based on experience
  • Paid vacation days, holidays, and sick days
  • 401(K) plan with company match
  • Health & dental benefits.

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