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SEO
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Core Vitals
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Senior SEO Specialist
The Senior SEO Specialist is a mid-level position in the SEO team responsible for managing strategy, problem-solving and execution of technical and on-page SEO efforts.
The Senior SEO Specialist has a key role in communicating with clients, working efficiently with internal team members, and being a knowledge expert in the area of SEO- including Google algorithm updates and predicting trends.
Day-to-day responsibilities will include:
The Senior SEO Specialist has a key role in communicating with clients, working efficiently with internal team members, and being a knowledge expert in the area of SEO- including Google algorithm updates and predicting trends.
Day-to-day responsibilities will include:
- Daily utilization of Basecamp for project management purposes
- Daily verbal and written client communication
- Scoping new projects and tasks to identify the necessary resources and timelines for completion
- Regular report development and presentation
- Keep pace with SEO and digital marketing trends, including Google algorithm changes and predicting SEO trends
- Technical SEO
- Analyzing crawling & indexation errors
- Evaluating orphaned pages, thin pages, and duplicate content
- Site security analysis
- Web accessibility
- Response codes
- Server log analysis
- HTTPS migrations
- Page speed optimization
- Mobile-friendly analysis
- Accelerated mobile pages (AMP)
- Optimizing information architecture and URL structure
- Creation of redirect maps and testing redirects
- Optimizing global navigation
- Development of sitemaps
- On-Page SEO
- Keyword Research
- Recommendations on page titles, headings (text & structure), meta descriptions, image optimization, interlinking, and page copy updates
- Analyze on-page SEO opportunities & prioritize pages to be optimized
- Structured data / schema.org markup
- Video optimization
- Voice search optimization
- App store optimization
- Social meta tags
- Annual Google Analytics Certification
- Maintain an understanding of best practices around SEO-friendly technology to make recommendations as needed: CMS, DNS, Server, Host, Plugins / extensions, etc.
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Provide strategic direction for link building, content development and conversion rate optimization, as it relates to SEO
Role Requirements
- 3+ years of experience in Search Engine Optimization (SEO)
- 2+ years of agency experience with a focus on client management and communication
- Extensive experience with On-Page SEO and Technical SEO items outlined above
- Understanding of HTML, CSS, and JavaScript
- Experience working with enterprise-level websites
- Required experience with the following tools:
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
- Screaming Frog (and utilizing custom configurations)
- Google Keyword Planner
- Experience with these tools a plus:
- Deep Crawl (or equivalent web crawlers)
- MOZ
- SEMRush
- Google Tag Manager
- Google Data Studio
- Google Trends
- Google Optimize
- Screaming Frog Log File Analyser
- Ahrefs
- Experience with various content management systems, especially WordPress
- Track record of leadership, coaching and mentoring
- Experience with Microsoft Word, Powerpoint, and Outlook (& the Google counterparts: docs & slides)
- Extremely proficient in Microsoft Excel (including advanced calculations, data organization and sorting, and conditional formatting)
- Comfortable working on a Windows laptop
- Experience utilizing regular expressions is a plus
- Excellent attention to detail with strong written and oral communication skills for writing ad copy
- Self-motivation and a strong sense of accountability
- Capacity to handle multiple ongoing projects in a fast-paced team environment
- Experience operating under pressure to meet or exceed project deadlines
- Strong interpersonal skills; a team player, positive and innovative thinker
- Impeccably high standards and work ethic
- Highly motivated and a high level of initiative; ability to work independently, in support of the company’s and team’s goals.
Logistics
- 100% remote work-from-home role
- Competitive salary based on experience
- Paid vacation days, holidays, and sick days
- 401(K) plan with company match
- Health & dental benefits.