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Recent Articles & Thought Leadership

Why Market Research and Marketing Research Are Very Different

Market research and marketing research are not the same, yet many marketers use the terms interchangeably...

Why It's a Mistake to Build a Content Strategy Around Keywords

Keywords have long been a controversial topic among marketers and content creators. There was a time when they played a big role...

6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO...

The Best Time To Post On Instagram

Instagram is an image-based social media platform, developed by Facebook and launched in October 2010...

How to Set Your Marketing Strategy Up for Success

The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy...

SEO Agency Versus In-House Team: What's Better For You?

To be successful online, companies need to take SEO seriously, and it must be a priority...

The Ultimate Guide to Alexa Skills Marketing

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines...

How Entrepreneurs Can Beat Amazon at Organic Search

According to a recent Washington Post article, one company accounted for roughly half of all online retail sales as of 2018...

Six Easy Ways To Gain Tremendous Credibility For Your Company

Trust is an important factor when it comes to making your business a success. This isn't surprising when you consider the effect...

The Secret To SEO For Financial Websites

It’s no secret that SEO is tricky for websites in the financial industry. I’ve worked with some of the most well-known financial...

How Ad Tech Entrepreneurs Can Combat Google and Facebook's Dominance

Although few consumers have heard of them, ad tech firms have been operating behind the scenes for the past decade or more...

The Secret To Increasing Revenue For Low-Traffic Sites

It's very hard to increase revenue for low-traffic sites. For many business owners, this is the reality behind why they're failing...

Prioritizing Conversion Rate Optimization

Many marketers don’t understand their Web-site visitors. But boosting Web-site traffic is usually high on their list of goals...

The One Tip You Need For A Successful Marketing Strategy

One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience...

Three Ways to Properly Navigate Marketing Research in the Age of Data

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips...

What Is The General Data Protection Regulation And Should You Care?

The General Data Protection Regulation (GDPR) is a package of new laws enacted by the European Union that outlines...

4 Tips to Optimize Your SEO For Voice Search

Between voice-activated devices like Alexa and Echo and personal assistants like Siri and Cortana, voice search is on the rise...

How to Quit Your Job the Right Way

Every job, from summers spent lifeguarding or sweeping up popcorn to your first real desk job, has led you to where you are today...

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences...

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale...

8 Keys to Maximizing Your Blog’s Potential

A blog isn’t just a nice addition to an organization’s online presence. It’s a must-have—a familiar and expected interface to engage your brand...

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4 Tools to Launch a Winning Content Strategy

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application...

6 Essential Tips to Create More Valuable Content

Quality content may mean different things to different people. In real life, there’s no hard definition. In one instance, readers may find short, focused content...

9 SEO Practices That Could Put Your Company in Hot Water

What is one black hat SEO tactic that marketers should avoid using, and how could implementing it be detrimental to a business’s long-term SEO strategy...

4 Experts on the State of SEO for Ecommerce Sites

While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site optimization...

How IoT Companies Can Beef Up Their Data Security

With high-profile data breaches all over the news, cybersecurity is on everyone’s mind. But beyond educating staff and users alike on best practices, what can Internet of Things companies do to improve their data security practices...

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12 Best Changes Machine Learning Will Bring to the Future of Marketing

Machines will be tracking, learning, and adapting to your behavior. Personal devices such as phones, computers, and even cars will all be connected, communicating and tracking your actions...

12 Best Strategies to Get on The Radar of Senior Leadership

15 Mistakes Entrepreneurs Make When Deciding on an Exit Strategy

Entrepreneurs can get so excited about how quickly they can exit that they fail to look at the big picture. The mantra of start it, pour gas on it, and sell it fast isn’t always the best strategy...

Strategies Entrepreneurs Can Use to Stand Out to Investors

Most entrepreneurs create investor decks and memorize the delivery. While a flawless presentation is key to a successful investor pitch, what about your personal brand?

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Four Steps To A Better SEO Strategy That Lasts

SEO is constantly evolving. As the owner of an SEO agency, it’s my job to stay on top of Google’s updates and algorithm changes to keep my clients on the front page...

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Search Experience Optimization: Welcome to the New SEO

Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy...

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16 Companies That Get Authentic Social Marketing Right

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs...

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The 8 Most Overlooked Mobile App Usability Issues (And How to Fix Them)

To make your customer's mobile experience truly seamless, everything from onboarding to checkout must work flawlessly. Overlooking something as simple as navigation on a mobile device can mean the difference...

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How to Build Your Business Like a Fortune 500 CEO

The best advice I ever got came from my boss at my first real, full-time job. He was giving his monthly corporate overview of the startup, discussing the company's progress and describing its history...

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Personal Branding Blog: 15 SEO Best Practices to Build my Personal Brand

What is one SEO best practice I should know about as I seek to build my personal brand and create positive results for my name...

TNW: 10 Data Security Mistakes to Avoid as a Startup

Startups move fast, and aren’t always thinking about data security as they rush to get a MVP to market. But they should. Data security is increasingly important...

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Memeburn: Google and your Company’s SEO: A Love Story

Many businesses today consider backlinks to be the gold standard in boosting organic keyword rankings. It’s believed that, if they can generate a high number of links, they’re sure to rank highly on Google searches...

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CEO.com: Five Keys to Effectively Keep Your Departments in the Loop

It’s easy to forget that different teams must rely on one another to get the whole job done. That’s because interdepartmental separation happens naturally at companies in which teams focus on different initiatives...

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SEMrush: 4 Ways to Perfect Your Search Strategies Without Keyword Stuffing

We’re in the age of uncertainty when it comes to keywords. Utilizing them in content is still crucial for search engines to interpret subject matter and relevance, but relying too heavily on sprinkling these buzzwords into your content can land you in serious trouble...

Smart Insights: Why Your Landing Pages Don’t Work and How to Fix Them

While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck getting anyone to answer your call to action...

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Business.com: Stuck on Page 13? 4 Ways to Improve Your Search Engine Ranking

A high organic search ranking is essential to your business. More than 71 percent of users click a link on the first page of results on Google, and almost 68 percent choose one of the top five results...

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All Business: 12 Unique Ways to Incorporate the Latest Video Platforms Into Your Business

With so many different video platforms emerging nowadays, it’s hard to keep up with all the ways you can use them. Today’s video today goes far beyond acting as a basic social media tool, and can be applied to other aspects of your business...

iMedia: 14 Mobile Marketing Opportunities Your Brand May be Missing

It's one thing to have a responsive site that looks good on both desktop and mobile, but what about the experience?

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Verge: 15 Unusual Ways to Find an Investor

Eye Tracking Study: The Importance of Using Google Authorship in Search Results

Imagine being in a class, knowing the answer to a question and desperately attempting to be the one chosen to answer. You wave your hands wildly, make sounds, and maybe even jump up and down in your seat just to draw the teacher’s attention....

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Secrets of Inc. 500

Each year, Inc. magazine compiles its Inc. 500 list, honoring the fastest-growing companies in the United States. In the book, "Secrets of the Inc. 500", Teknicks Founder and CEO, Nick Chasinov, offers unique insight into how Teknicks was able to achieve such profound growth...

Inc. Magazine

Inc. Magazine took notice of Teknicks founder Nick Chasinov, and how he built the company from scratch by featuring his story in an article titled, Case Study: Keep Your Day Job and Start a Business...

Entrepreneur Magazine

Entrepreneur Magazine asked Teknicks to contribute the column "The Fix" in the 2012 February issue. In the article Teknicks Founder and CEO Nick Chasinov, supplied a second opinion on Favi Entertainment's website redesign in the article “How One Small Business Redesigned its Website for Better Sales.”  FAVI Entertainment’s pocket-sized WiFi Android projector went on to win  Best Projector at the 2011 Consumer Electronics Show (CES). Congrats Favi Team...

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Forbes Magazine

Forbes Magazine took an interest in Teknicks, spotlighting the company in a regional business insert distributed to all subscribers in New York, New Jersey, and Connecticut in an article titled, "Internet & Social Marketing Leader Teknicks is a Shore thing." In it, CEO and founder Nick Chasinov is recognized for making the company's Bay Head office, "home to a multi-million dollar Internet and social marking firm that rivals anything in the pressure-cooker environment of the city."...

Strategize Magazine

As a highly successful and rapidly growing company in NJ, Teknicks attracted the attention of "Strategize Magazine," a leading business-to-business trade publication for North America. Teknicks was featured in a cover story, "From SEO to CEO: Get top rankings for some of the most-searched keywords" for the 2011 Summer edition of the magazine...

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