Lately, it seems like every time you scroll through Instagram, you get multiple ads thrown in your feed. With Instagram ads now available to everyone, they have become increasingly popular. We thought it would be helpful to breakdown some basic tips to get your Instagram ads started.
To start, you need to make sure your company has both an Instagram account and a company Facebook page. You technically don’t need to have an Instagram account to run Instagram ads, but we highly recommend one. If you are advertising to catch the attention of your audience on Instagram, you should already be on that platform.
Connecting your accounts
There are two ways to connect your current Instagram account to your Facebook page.
Option 1: Using your Facebook page
Go to your Facebook page
Choose ‘settings’ in the top right corner
Choose ‘Instagram Ads’ on the left bar
Click ‘Add Account’
Choose ‘add existing account’
Input your login information
Option 2: Using Business Manager
Go to your Business Manager
On the left bar, choose ‘business settings’ then ‘Instagram accounts’
Click ‘claim new Instagram account’ in the top left cornerp
Input your login information, then choose next
Choose which ad account(s) will be used for the ads by checking the boxes
Creating an ad
Instagram ads are created the same way you create a Facebook ad. There are currently seven campaign options that allow Instagram ads. Down the road, Facebook may make more campaigns for Instagram available. As of December 2015 you can choose:
- Boost your post
- Promote your page
- Send people to your website
- Increase conversions on your website
- Get installs of your app
- Increase engagement on your app
- Get video views
Once you choose your campaign, you can then set your ad up. Towards the bottom, the ad preview section is where you will choose to add Instagram. You have the option of keeping your ads on Facebook and Instagram or removing all other options and having them only run on Instagram.
That’s it! Enjoy gramming!
TIP: Keep in mind, Instagram images are square
TIP: Hashtags work well in Instagram and can be used in ads but are not always recommended in Facebook