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Teknicks, 10 Years of Lessons From the Founder

Ten Year Anniversary | Teknicks 10 Years of Lessons From the Founder

10 years. I can’t believe it. Well maybe I can. You see I was so focused in the early days that failure was not an option. I believed Teknicks would be something great and I knew it would last beyond ten years; it had to, it was my whole life focus. Before I was married and before I had my kids (the two best days of my life), I had one focus: to grow Teknicks to the point that I didn’t have to work for someone else. Pretty straightforward goal. I literally hated going to work for someone else, but I still gave it 100% and my employers ended up being some of my largest clients (tip: don’t burn bridges).

Teknick Solutions First Website 2004 | Teknicks 10 Years Of Lessons From The Founder
Teknick Solutions First Website in 2004, before we rebranded as Teknicks

Most people don’t realize but I worked full time jobs while I bootstrapped and built Teknicks on the side. I didn’t go full time with Teknicks until 2009. I had a checkpoint goal of when I would make the leap to being my own boss. That checkpoint was also very simple and straightforward: as soon as Teknicks is generating enough revenue to match my full time salary and pay my first two employees (who were already consulting for me) I’m done. The problem was that I was doing very well at my jobs and my compensation was commensurate based on my accomplishments. So I indirectly delayed the leap. But late in 2008 I got my big break, thanks Nick K. I still remind him every chance I get how thankful I am that he believed in me, signed that contract, and made it official. One day I’ll be able to pay it forward. Inc Magazine did a featured article on my bootstrapping story Keep Your Day Job and Start a Business.

Now it’s early 2009 in a small office space in Brielle, NJ and there are four of us at Teknicks excluding myself.

Teknicks 10 Years Of Lessons From Founder | Teknicks First Office In Brielle

Teknicks’ First Office in Brielle

Three out of four are still with me today. I showered each of them with my gratitude and made sure I showed them how much I appreciated their trust in me and loyalty. I made a promise to myself to be the boss I always wanted, and to treat the team as family, some actually were family. I can’t even come up with the words to describe how thankful I am that I had those first four employees. Not just any four of “head count” but these specific four people. If they were different people I don’t think we would have succeeded. They were such an integral part of Teknicks and they shaped the course of our history. Shortly after, more employees joined, many are still with us today and are just absolutely awesome. Over time as the company grew, along with the stress and increased pressure, I lost sight of what is probably the most important aspect of running a business. But today is a new day, and I won’t let that happen again. You see, your employees are everything. It’s easy to get caught up in EBITDA, revenue, taxes, cash flow, profit share, benefits, commission, growth or lack thereof, but at the end of the day nothing is possible without your employees. Don’t ever forget that. Tip from Richard Branson — “Train people well enough so they can leave, treat them well enough so they don’t want to.”Tweet:

Teknicks 10 Years Of Lessons From Founder | Teknicks YOY revenue growth

Teknicks’ YOY Revenue Growth, What a Curve

I decided not to make this post a personal thank you or apology to individual employees; keep in mind that Teknicks has employed close to 100 full time and part timers that all played their part and role in our story.  But as I reflect and look back, I came to the realization that I can’t do everything right over the course of 10 years, and neither can the team.  I made tons of mistakes, so did the team, and we still do even if we are not all working together. All you can do is learn from them and try to be prepared for when they show up again.

Fast forward to 2014 and I am revisiting the works of Jim Collins. I spent a year reading his books in 2012 just after I basically lost everything in hurricane sandy. Shout out to CJ (employee #4) for driving from SC with 100 gallons of gas and 3 generators to help the Jersey Shore. You are a hero, and a great person that acted selflessly, it will never be forgotten.

CJ Helping Restore the Shore

Back to Jim Collins. I learned so much from him, I highly recommend you read his books, or listen to his books on CD. There are so many priceless lessons but one always stands out for me: “The purpose of bureaucracy is to compensate for incompetence and lack of discipline – a problem that largely goes away if you have the right people in the first place. Most companies build their bureaucratic rules to manage the small percentage of wrong people on the bus, which in turn drives away the right people on the bus, which then increases the percentage of wrong people on the bus, which increases the need for more bureaucracy to compensate for incompetence and lack of discipline, which then further drives the right people away, and so forth.” In summarization, make sure you have the right people on the bus, in the right roles, and at the right times. Times change, and so do the needs of a company, and thus the people that should sit on the bus, and where they should sit. Here are some of my other favorite lessons from Collins in no particular order:

  • “The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led – yes. But not tightly managed.”
  • “Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.”
  • “A culture of discipline is not a principle of business, it is a principle of greatness.”
  • “The purpose of a compensation system should not be to get the right behaviors from the wrong people, but to get the right people on the bus in the first place, and to keep them there.”
  • “Bad decisions made with good intentions, are still bad decisions.”
  • “The ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.”
  • “If you cannot be the best in the world at your core business, then your core business absolutely cannot form the basis of a great company.”
  • “No matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.”
  • “You can’t manufacture passion or “motivate” people to feel passionate. You can only discover what ignites your passion and the passions of those around you.”
  • “For leaders to make something great, their ambition has to be for the greatness of the work and the company, rather than for themselves.”
  • “Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious– but their ambition is first and foremost for the institution, not themselves.”

So what did I learn in 10 years?

Honestly, it all came to a head the weekend of my 10th anniversary. I would need a bunch of posts to cover all of my tips, and discuss all of my mistakes. But the most important tip I can share is to be happy and work with people you like being around. If you can’t be happy and spend most of your time around people you enjoy and respect, then you are not in the right business.

More to come, but for now happy 10th anniversary to everyone and thanks for making it possible for me to be happy. I hope everyone is just as happy.

— Nick Chasinov, Founder

Teknicks, 10 Years Of Lessons From The Founder | Teknicks Office 3,000 Sq Ft of Waterfront — Our Bay Head NJ Office

About the Author

Nick Chasinov is the founder of Teknicks, a growth agency that helps companies acquire and retain customers. Trusted for 20 years.

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