Project Details
LexisNexis wanted a visually pleasing landing page designed to greet customers and to get them to make a purchase. Using tested strategies, Teknicks' web design agency team created an attractive, well-optimized page featuring focused, simple messages to motivate customers to take the next step, thereby increasing conversions on the PPC agency campaign. Teknicks was able to maximize the return on advertising dollars by reducing bounce rates and lowering the cost-per-click. The result was using landing page optimization into an effective PPC campaign designed to bring back solid and immediate results.