Increase the frequency of online lawyer profile views and leads to enhance the customer value on Lawyers.com through search engine marketing.
Leverage Google, Yahoo, and Bing's organic (natural or non-sponsored) search traffic to increase lawyer profile views, leads and customer value on Lawyers.com by getting the web site ranked for relevant and frequently searched phrases.
The target audience for this online marketing strategy was consumers seeking legal representation for a wide array of legal issues. Lawyers.com is a B2C website focused on connecting people with qualified lawyers and or a reputable law firm by providing:
- Accurate and reliable profiles of 1 million lawyers and firms worldwide.
- A wealth of information to help users better understand the law, make more informed personal legal choices and identify high quality legal representation.
- Helpful tips on how to select an attorney, prepare for meeting an attorney and work with an attorney including a personal injury lawyer.
- An interactive discussion community of individuals and lawyers covering hundreds of legal topics including bankruptcy and more.
- Consumer friendly explanations of major areas of law, articles on current legal topics, links to legal resources on the web, a glossary of 10,000 legal terms, legal research, legal solutions and more.