Elsevier wanted to launch an aggressive Pay-Per-Click campaign on a reasonable budget. Teknicks was there to help. PPC agency experts at Teknicks developed a paid search campaign using PPC display ads to increase conversion rates and conversion volume so that the publishing company would see instant results to justify its investment. Teknicks PPC experts used keyword dense advertising copy, effective landing page optimization and geo-targeting to get those results. Using multivariate testing, A/B testing and custom analytic reports, the results were carefully monitored and adjusted to ensure that Elsevier's paid search campaign would remain strong and effective.