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Conversion Landing Pages

The layout, web design, and user experience of landing pages should be conducive to accomplishing the goal of the conversion. Creating a page that is more likely to convert a visitor to a customer requires strategic design, clear call to action, and an optimal user experience. The elements of the landing page collectively need to work together to accomplish the goal. Each element needs to undergo an extensive evaluation, analysis and test until the recipe is just right. Once the optimal combination of elements is accomplished, the page statistically should be more likely to convert. Conversion optimization is extremely effective when integrated with a strategic PPC campaign managed by the Teknicks PPC agency.

The following activities are provided with landing page design:

• Strategy development aligned with goals and KPI
• Creative design
• Wireframes
• 3 Versions (mock-ups)
• 2 rounds of revisions
• Tracking/Analytics installation
• Multivariate testing / optimization
• Set up with channels / PPC agency campaign management if applicable