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Paid Search (PPC)

The PPC position for any keyword is determined by 3 factors: maximum bid; click-through rate; and quality score. The Teknicks PPC agency search team will setup, launch, manage and optimize a paid search program accordingly. Our experience shows that well-run paid search PPC programs provide exceptional ROI.

Features of paid search include:
• Keyword targeted pay-per-click text ads
• Content match, contextual search, image ads
• Local and regional targeting

The following activities are provided with a paid search program:

Strategy and Setup
• Strategy development aligned with goals and KPI
• Keyword research, analysis and selection
• Google, Yahoo and MSN account setup
• Tracking strategy and setup

Creative Development and Ad Management
• Creation of PPC ads by keyword
• Creation of Ad Groups and Campaigns
• Upload and management of all ads, groups and campaigns
• Keyword matching optimization (broad, exact, negative, etc.)

Analytics and Optimization
• Optimization based upon required KPI (position, traffic, CPC, CPA, ROI, etc.)
• Funnel analysis from impressions through to conversion by keyword
• Measurement against program goals
• Ongoing optimization to meet or exceed goals
• Monthly reporting and analysis Client Support
• Phone, Email, IM, SMS support as needed
• Weekly/Bi-Weekly status calls
• Monthly program review
• Quarterly strategy review