Client Case Studies

Client: Lawyers.com

Challenge: Increase the frequency of conversions including lawyer profile views and leads to enhance the customer value on Lawyers.com.

Assignment: Leverage Google, Yahoo, and MSN’s organic (natural or non-sponsored) search traffic to increase lawyer profile views, leads and customer value on Lawyers.com by getting the web site ranked for relevant and frequently searched phrases.

Strategic Solutions:

SEO Strategy Development
Site-Side SEO
- Technology, Code, Content, Links
- Web Design Optimization
Keyword Rationale
- Comprehensive Keyword Analysis
- Keyword Mapping to Site Sections/Pages
Keyword Centric Link Building Service
- Link Relevance
- Link Reputation
- Link Quality

Results:

439% increase in year over year conversions of Google Organic (natural or non-sponsored) lawyer profile views
#1 Google ranking for some of the most valuable terms in the legal vertical including “attorney” and “attorneys”.